QOTD: What Would You Do With The Cascada?

qotd what would you do with the cascada

The Opel/Vauxhall Cascada got a surprisingly warm reception on TTAC, considering that it’s a ragtop with humble origins based on the Delta II platform (thank you, readers, for correcting my mistake).

The internet seems to think that its importation as a Buick is pretty much a done deal, but we can have a thought exercise where you get to dictate the terms of its introduction.

I’d like to sell this car as a Riviera, since it has a nicer ring to it than “Regal Convertible”, and it’s not really a Regal either (Delta vs. Epsilon platform). Even though it shares its underpinnings with the Verano, a separate nameplate might even be a bit of a halo car for Buick. Not everyone wants a Camaro when choosing a ragtop. This is a great alternative.

Put the Verano Turbo’s 250 horsepower Ecotec in there and you’ve got a pretty credible number to throw out in advertisements and enough “pep” to impress customers on test drives. The exterior styling and interior materials, at least from the initial press shots, look like they were done right from the start.

Apparently, a couple version was also planned, but budget constraints have put it on ice. Too bad. That would have made a great Cruze Coupe. What would you do? Different name? Different powertrain? Different brand?

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  • Pch101 Pch101 on Oct 18, 2012

    The legacy names appeal only to GM fanboys. Most consumers couldn't care less about all of this wonderful GM nostalgia. I wouldn't call it a Riviera because that was a large car. But whatever they call it is less important than is maintaining some consistency going forward; the next version of the car should be given the same nameplate as this one, come hell or high water. Changing nameplates with every model cycle only confuses people.

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    • Geozinger Geozinger on Oct 19, 2012

      @sunridge place What's in a name, really? (Corolla) Tercel, Echo, Yaris... Yes, no good reason to change the names. I'm just using those as an example of an otherwise highly-regarded company's decision to change the name of their sub-compact offering over the years. However, I'm not entirely convinced that all of the brand equity is in the model name. The Mustang had a few years in the wilderness, too, but if FoMoCo hadn't made the decision to improve the car, I'm certain it would have been cancelled. Additionally, I'm convinced that if the car is good enough, it could be named the Vomitus (or Mucous) and people would buy it. I can remember the first time I read the Camry name, I thought it was a typo. It STILL bothers me to hear it pronounced, it sounds like my hearing aid is @#$@#!-up again. But, if through some disaster, the Camry name became tarnished, it wouldn't necessarily tarnish the whole Toyota brand. True?

  • RatherhaveaBuick RatherhaveaBuick on Oct 18, 2012

    Simple. SKY-lark. Right there in the title. Hopefully a convertible with that name will be easy enough for the general public to swallow. Riviera should still be saved for the elusive "halo car" that Buick so desperately needs to produce... Also: Turbo or bust.

    • Ranwhenparked Ranwhenparked on Oct 18, 2012

      The original 1953 Skylark was available only as a convertible - actually, it was the only Buick ever built exclusively as a ragtop, so that name probably fits the best out of all the options.

  • Alluster Alluster on Oct 18, 2012

    Cant resist throwing a lighthearted jab at all the typos. Derek, a couple version of what is planned? And Apagtth, what are the two cadillacs offered by Chevy? On topic: You are all wrong. Of course it will be called a Varano Convertible. Why would you think GM named the Verano (Summer in Spanish) as such to begin with? The convertible was in the cards all along. Like many have said, I hope GM will not Buickify this beautiful car. When the Camaro and Corvette can get away with not having a corporate grille, why cant Buick. Just please switch the badges and call it a day.

  • Corey Lewis Corey Lewis on Oct 19, 2012

    I think of the last generation of Skylark, with it's goofy appearance and lackluster-everything attitude, and feel that would be a bad choice. The Reatta was a marketing disaster, so can't go with that. This car is too small to be called a Riviera, so let's wait to use that name on a Cadillac Ciel-based Buick vehicle *drools*. Might have to be called the Regal Cabrio/Coupe. Or perhaps, SOMERSET.

    • RatherhaveaBuick RatherhaveaBuick on Oct 19, 2012

      I wish they could use the name Reatta, but Somerset is a nice choice as well. The last generation of Skylark was horrible, you do have a point there.... But as alluster said, they're most likely just going to call it a Verano Convertible. Lame.

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