Junkyard Find: 1987 Isuzu I-Mark

Murilee Martin
by Murilee Martin
junkyard find 1987 isuzu i mark

North Americans bought the post-Chevette Isuzu Gemini under several marques. There was the Spectrum, sold as a Chevrolet, a Geo, and a confusing Chevrolet/Geo. In Canada, you could get a Gemini badged as a Pontiac Sunburst. And, of course, there was the Isuzu I-Mark, a destined-for-China’s-steel-industry example of which I’ve found in a San Francisco Bay Area self-service wrecking yard.

These things were cheaper than a Corolla, had front-wheel-drive, and… they were cheaper than a Corolla.

The 1.5 liter four delivered 90 horsepower, which wasn’t so bad in 1987, and the I-Mark proved more reliable than, uh, the Hyundai Excel?

All in all, a forgotten commuter appliance that now serves as a reminder of The General’s musical-marques efforts of the 1980s and 1990s.

Who can forget the “Joe Isuzu” ads of the 1980s? Let’s watch a few for the I-Mark.

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2 of 19 comments
  • Cfclark Cfclark on Oct 01, 2012

    A college friend of mine had one of these (I want to say it was a high school graduation present). Not a very memorable car (she was more memorable). I remember she had this thing for setting out to drive home from Nashville to Memphis for the weekend on under half a tank of gas and trying to make it all the way without stopping to refuel or empty her bladder (200 or so miles). Typically she and the car would arrive equally dehydrated.

  • Obbop Obbop on Oct 01, 2012

    The intriguing story of Joe Isuzu http://en.wikipedia.org/wiki/Joe_Isuzu

  • Oberkanone Priced too high though not by much.
  • FreedMike Looks VERY niche to me. But that's not necessarily a bad thing - this might serve nicely as a kind of halo model for VW.
  • SPPPP Point: It's the only EV minivan around. Counterpoint: It's too expensive for a minivan, heavy, ugly, and has bad ergonomics. To me, a PHEV like the Sienna or Pacifica seems like a more sensible solution.
  • Oberkanone Were I able to get past my distrust and loathing of VW I'd want a 2 row ID Buzz. Pricing is about right for the current marketplace. Will it sell? Demand will exceed supply. After two years in the marketplace the novelty may be gone and demand may drop like an anchor.
  • Sam Who do I sue when the car doesn't do what I want it to and that action of the car being autonomous caused the crash?