Junkyard Find: 2006 Isuzu I-280 Pickup
August 19th, 2019 8:00 AM Share
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Some guys dream of finding a Blower Bentley or Hemi Super Bee in a dusty barn. I get excited when I find an obscure example of badge engineering in a big self-service junkyard.No Suzuki Equator— yet— but here’s something just about as rare: the Isuzu-badged version of the Chevrolet Colorado, found close to Pikes Peak in Colorado.
Vehicle manufacturers like to name their products after beautiful and/or romantic locations. When you see a Ford Granada, for example, you’re supposed to imagine a lovely Andalusian city. The Subaru Tribeca conjures up images of a focus group-approved rich-hipster neighborhood on Manhattan Island. Isuzu USA opted for the name of the notoriously traffic-jammed freeway that connects San Francisco with San Jose for their truck.
Yeah, I know, it’s really just the European-sounding designation for an I-Series pickup with the 2.8-liter version of the GM Atlas engine. I think Isuzu should have stuck with the P’up name for this truck, but nobody contacted the Murilee Martin Image Consulting Corporation on the subject.
These trucks didn’t exactly fly out of Isuzu showrooms; I’d been searching for an I-Series for years and I drove an hour to Colorado Springs just to photograph this one.
Naturally, I brought along one of my many old film cameras (in this case, a 1969 FED-2 from the USSR) and shot the Black Ice Car-Freshner Little Tree within this rare truck.
If Isuzu bothered to advertise the I-Series in the United States, those ads didn’t make it to YouTube. Here’s the Thai version, still built in Louisiana but known as the D-Max.If you like these Junkyard Finds, be sure to visit the Junkyard Home of the Murilee Martin Lifestyle Brand™ for all 1,700 of them.
#2000s #2006 #2006ChevroletColorado #2006GMCCanyon #BadgeEngineering #ChevroletColorado #Colorado #Denver #DownOnTheJunkyard #GmcCanyon #Truck #Pickup #Isuzu #Junkyard #IsuzuI-Series #IsuzuI-280
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Published August 19th, 2019 8:00 AM
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