2014 Mazda6 Wagon Revealed
August 3rd, 2012 11:44 AM
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Mazda recently began production of the upcoming Mazda6 mid-size car, and a promotional photograph, seen above, reveals the look of the station wagon variant.
The wagon, a production model, is said to be a European-spec car, according to Automotive News. A 2.0L Skyactiv 4-cylinder is under the hood, but a diesel engine is also rumored to be joining the lineup. Of course, Mazda didn’t reveal the front and rear fascias of the car, but the profile is a decent indication of what we can look forward to.
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IIRC the prior Mazda6 wagon with V6/auto-only stateside, sold 200/month, and was 50% fleet. I'd be surprised if this one comes to the US.
Talking about "Mazda should show agressive ads showing the wagon's handling." Most US SUV drivers couldn't care less. They'd not even watch the ads, just FF on DVR recordings. And why should Mazda with little ad budget waste the $ to try to 'change the US' to suit a small fraction of drivers? There is more profit in the CX series. Buyers that want handling will get sportier cars, or hatches. Once one accepts the truth about wagons in the US, then can enjoy life! LOL
Yeah, marketing is the key. If Mazda could figure out a way to get Americans to believe this wasn't a station wagon but some great new style/niche, they'd have a success. But once the terrible two words 'station wagon' creep into the lexicon, it's the death knell.
This I am liking.