Lotus Scales Back New Model Development Amid Bahar Departure
Lotus’ new owner, Malaysian conglomerate DRB-Hicom, has revised their future model plans, reducing the scale of former CEO Dany Bahar’s ambitious 5-car lineup.
According to an investment analyst interviewed by Malaysian media outlet The Star, Lotus will cut back their new model plans from 5 nameplates to 3, but that the strategy was still being worked out. The analyst, working for Malaysian firm RHB Research, met with DRB-Hicom officials to discuss future plans.
According to RHB, there is healthy demand in China for Lotus cars, and the company is producing as many cars as possible based on a single shift work schedule. RHB claims that DRB-Hicom plans to hang on to Lotus, and see through the introduction of new vehicles, based on a common platform. No specifics were given regarding the nature of the vehicles.
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A Lotus with a black 3? That so appeals to the hillbilly/anglophile in me.
Mazda, please buy lotus and make it your performance/luxury division.
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