Jeep To Sponsor Italian Soccer Club Juventus, Launch New Products For European Expansion

Derek Kreindler
by Derek Kreindler
jeep to sponsor italian soccer club juventus launch new products for european

Jeep is hoping to sell 125,000 vehicles in Europe by 2015, and in addition to new product, the brand is also undertaking a sponsorship deal with one of Italy’s most popular soccer teams.

Jeep will sponsor Juventus in a three-year deal that will begin this summer. With European soccer jerseys often displaying corporate logos on the front, having the Jeep brand on stadium signage and authorized merchandise will help give a boost to Jeep, which sold just under 24,000 vehicles in Europe last year. Like Fiat, Juventus is owned by the Agnelli family.

Starting in the middle of 2013, Jeep will begin a product blitz for Europe, with the new Liberty (which, according to AN will be called the Cherokee on the continent) featuring a 4-cylinder diesel engine. A new crossover based on the Fiat 500X and a Compass/Patriot replacement will follow in 2014.

Join the conversation
  • Indyb6 Indyb6 on Jun 15, 2012

    First Chevrolet, and now Jeep. Are American companies opening up to the idea that Soccer(Football) is actually, really, honestly the most watched sport in the world (rather than American Football)? Are they finally realizing that their brand will have higher visibility if they are associated with a true world sport? Good to see at least someone in the company (ans in the United States) has a global outlook. It will be interesting to see how this sponsorship money pays off though.

    • Art  Vandelay Art Vandelay on Jun 16, 2012

      We have always known it is the most watched sport in the world...We just don't particularly care. I have always found it odd that Soccer is probably the biggest youth sport in the U.S. while (American) Football is probably one of the smallest yet somewhere around junior high kids forget about Soccer. And as to "American" companies being into soccer, there are quite a few companies in the other America down South as well as the southern parts of the Northern America that are fairly fanatical about soccer. I still don't care...Baseball is our pastime FTW!!! I am jealous of you Europeans for one thing though...You guys get all the cool diesels damn you!!!

  • Zackman Zackman on Jun 15, 2012

    In the land of Unimogs, Kubelwagens, 2CVs and who knows what else, why Jeep? They're gas-hogs and we all know how expensive fuel is across the pond.

  • AJ AJ on Jun 15, 2012

    And where in the states can we get a CRD? Hum?

    • See 1 previous
    • Sam P Sam P on Jun 16, 2012

      My parents bought one off the lot brand new in a KJ Liberty at an Oregon Jeep dealer in 2006. It is a great engine and gets 30-32 mpg highway in their Liberty, depending where the cruise control is set.

  • Carfriend313 Carfriend313 on Jun 16, 2012

    Well, since the Liberty has always continued to be Cherokee here, I'm not surprised. And hmm.....I wonder how realistic that target is. Jeep sales are nowhere near in line with their competitors (now). In the past they used to be beyond all but Land Rover.