Americans Get Most Mileage Out Of Foreign Cars

Bertel Schmitt
by Bertel Schmitt

When April sales data came out, a lot of noise was made of the shift towards gasoline-sipping small cars. Shrill voices feted sales of electric cars, which look like a rounding error, as a win in the war on terror. As so often, the truth is different. The new cars that hit the road in April get, on average, slightly less mileage (23.3 mpg) than those sold in March (23.4 mpg). If the war on terror would honestly be waged on dealer lots, then the true heroes would be foreign mercenaries, with Americans occupying rear echelon slots.

“In April, we saw a slight increase in sales of trucks and SUVs, which factored into the decrease in the actual fuel economy of cars sold” said Jesse Toprak, Vice President of Market Intelligence at TrueCar.com. Each month, the Santa Monica, CA, company compiles the actual fuel economy numbers of then light vehicles sold in that month on a sales-weighted basis. TrueCar calls this number TrueMPG.

Average MPGManufacturerApr ’12Apr ’11YoYHyundai27.626.01.6Volkswagen26.825.21.6Toyota25.523.71.8Honda25.224.21.0Nissan23.422.60.8Industry23.322.21.1Ford22.121.11.0GM21.521.20.3Chrysler20.018.41.6

Compared to April 2011 (22.2 mpg), the average of all cars sold is up by more than a gallon, reflecting changes in technology and buying patterns. The leaders of the list improved more than the laggards. Again, as measured by what is actually bought and sold, America’s most fuel efficient cars are not American. The Detroit 3 rank below industry average. Chrysler has the worst showing. GM has the most measly increase in MPG. Ford is reaping the results of its fuel economy focus.

Average Car MPGManufacturerApr ’12Apr ’11YoYToyota31.028.62.4Hyundai29.327.02.3Honda27.927.40.5Volkswagen27.626.70.9Industry27.025.51.5Nissan26.524.91.6Ford26.325.40.9GM25.124.40.7Chrysler22.821.61.2

TrueCar breaks out is TrueMPG in a multitude of ways. Looking at the data by car and by truck does not change the overall picture much. In the car category, Toyota moves to the top.

Average Truck MPGManufacturerApr ’12Apr ’11YoYHyundai22.822.50.3Honda22.420.71.7Volkswagen21.820.51.3Toyota19.519.50Industry19.318.40.9Nissan19.218.50.7GM19.118.80.3Ford18.816.62.2Chrysler17.617.7-0.1

Measured by (all types of) trucks alone, Hyundai reigns supreme, whereas Chrysler sells the most fuelly oinkers.

Average Small Car MPGManufacturerApr ’12Apr ’11YoYToyota35.733.12.5Ford32.228.63.6Honda32.229.82.0Industry31.929.22.7Volkswagen31.329.42.1Nissan30.728.51.9Hyundai30.429.81.3GM30.327.72.5Mazda29.726.03.7Subaru28.322.26.1Mitsubishi25.326.1-0.8Chrysler25.024.50.7

An even thinner slicing of the data even further, finally brings respect to a Detroit maker. Ford is above average in the Small Car discipline, which is led by Toyota.

Average Midsize Car MPGManufacturerApr ’12Apr ’11YoYVolkswagen29.324.64.7Toyota28.724.44.3Hyundai27.726.31.4Ford26.825.51.3Industry26.425.11.3Honda26.025.90.1GM25.825.50.3Nissan25.123.51.6Suzuki25.124.90.2Mazda24.723.80.9Mitsubishi24.324.30.0Subaru24.324.10.2Chrysler24.023.90.1

The midsize car category is in the hands of Germans, Japanese, and Koreans, with Ford in place four.

Average Large Truck MPGManufacturerApr ’12Apr ’11YoYFord17.416.21.2Honda17.216.90.3GM17.117.7-0.6Industry16.816.40.4Chrysler15.816.2-0.4Toyota15.415.6-0.2Nissan14.314.20.1

At last, two Detroit makers above average, in the discipline that usually delivers abysmal mileage: Ford sells the most large trucks with the best mileage. GM, which had led this discipline a year ago, loses 0.6 miles and falls back to place three.

If you miss your favorite data view, go over to TrueCar, which gives you a few more.

TrueCars measures its TrueMPG using Environmental Protection Agency (EPA) ratings based on monthly automotive sales-weighted data. Calculations start at the trim level, taking into account EPA fuel economy data including engine size and drivetrain that affect a vehicle’s MPG ratings; the sales share from each trim level is then calculated to create an average for each model. Brand level data is calculated by the sales share of each model and the manufacturer data is then based on the share of each brand.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Daveainchina Daveainchina on May 06, 2012

    Thank you for slicing that down. I'm curious why is BMW and Mercedes not on the list? Especially given the passion (BMW especially) these brands garner. Also is the VW, is that VW only or does that include Audi? Any chance of breaking these down by brands.. ie instead of GM, how about Chevy/Buick/Cadillac. Dodge/Chrysler/Ram. VW/Audi? etc. Still thank for the further breakdown. Seems to me that GM and Chrysler need to get their act together and start going on a fuel diet.

  • SCE to AUX SCE to AUX on May 06, 2012

    I like data, but this information is lost on Americans because we are not collectivists. Nobody gives a hoot which mfr has the most MPG, or how their CAFE number is going. We only care about the car we're driving, or shopping for. Making those numbers change is somebody else's problem, not mine.

    • Redav Redav on May 07, 2012

      Been said many times, many places. Apparently no one cares.

  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
  • 3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.
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