Splitsville For AMG And Ducati

Derek Kreindler
by Derek Kreindler
splitsville for amg and ducati

Once again, the temptation to create some sexually sugesstive headline like many other blogs is great – THIS IS THE AUDI THAT CUCKOLDED AMG’S DUCATI – is one that springs to mind. Instead, we offer you a dour, Germanic explanation of why things went south with Ducati and AMG.

“Since the end of 2010 a successful marketing cooperation has existed between AMG and Ducati. The company takeover by a rival car manufacturer has understandably resulted in the end of any further collaboration. The takeover of Ducati was never our aim – our focus lies clearly in developing and producing premium performance cars and we will be concentrating all our energy on this.”

Far less dramatic and interesting, but surely, it comes from a place of bitterness after Ducati told AMG “it’s not you, it’s me”. Some are suggesting that the Ducati Diavel AMG could be a collectors item, but surely such an ugly bike will never reach those vaunted heights.

Join the conversation
  • Hakata Hakata on Apr 20, 2012

    God I hate that bike. Like a Monster humping a VMAX.

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    • Bunkie Bunkie on Apr 20, 2012

      It's not so bad in real life. First, it looks much less massive in person. Second, I kind of like the "hanging-in-space" quality of the rear wheel. Third, it sounds like a proper Duck. Still not my cup of tea, but not so polarizing as I expected.

  • Ellomdian Ellomdian on Apr 20, 2012

    The Diavel is a really nice bike. I have one on order, so I am biased. And the design is really targeted towards the 20-30something set, so I have gotten a few weird looks from the guys at work when on my tester. But I love the way it looks, and I really love that I don't have to get a streetbike and a cruiser - I just flip a switch on the Diavel. But I digress... The AMG bike will (hopefully) NEVER be a collectors edition - it's a minor performance tweak from the "Carbon" edition with custom wheels and some body cladding (funny that the article's picture isn't even the carbon - it's the base model.) And "highly successful" in this case really does just mean "we made a co-lab bike" - I don't think I've really seen many Pointed Stars around the local Ducati store.

    • See 1 previous
    • Hakata Hakata on Apr 20, 2012

      Well, now I feel bad. Enjoy it, I'm sure it drives like a dream. I'll just keep puttering around on my '70s beater bikes and complaining about the darn kids on my lawn.

  • Sportyaccordy Sportyaccordy on Apr 20, 2012

    I am another Diavel fan. Really have to see it in its element to appreciate it. Looks awful in pics and even next to other Ducs.