After Latest Layoffs, Fisker Delaware Plant "Empty": Time for Fisker Death Watch?

Ronnie Schreiber
by Ronnie Schreiber

Though the Fisker car company tried to put on a brave face at the New York Auto Show, making the public introduction of their proposed midsized Atlantic sedan, the state of the company’s affairs might be better evaluated from what they’ve done farther down the eastern seaboard – effectively shuttering the former GM plant in Delaware where the Atlantic was supposed to be assembled, laying off the 12 remaining engineers and technicians at the facility.

Earlier this year Fisker laid off 66 people at the Wilmington factory. At this point the plant is empty, Fisker having spent millions of dollars, most of it public funds, to remove the old equipment yet not having the money to buy and install a new assembly line. So far all of the cars that Fisker has sold, examples of the Karma luxury sports model, have been assembled under contract by Valmet in Finland. Fisker’s business plan was based on expecting about a half billion dollars in loans from the U.S. Department of Energy. Fisker has used about $200 million of those loans to get the Karma into production and the remaining $300 million or so was intended to get Atlantic production up and running in Delaware. Production delays on the Karma made Fisker miss conditions of the loans so the DoE has currently held up the remaining funds. It puts Fisker in a bit of a Catch-22 situation. They can’t meet the DoE loan conditions without moving forward on production of the Atlantic and they can’t move forward without the loans. Fisker is scrambling to find private funding but I believe that with the latest layoffs, we’re starting to see Fisker circle the drain.

Factories are expensive, and they make money only when they are producing things to sell. If they’re not currently manufacturing goods at the plant, and with no production in near sight, it was probably wise not to spend any more money on the facility. Newly hired Fisker executive, former Chrysler CEO Tom Lasorda has made some noises about Fisker looking at other options besides the Delaware facility. The problem for Fisker is that their entire business plan was based on getting money from the federal government and other assistance from the state of Delaware conditional on building cars in that same Delaware plant. If Fisker walks away from Wilmington, they’re on the hook for that same $200 million that they’ve borrowed in addition to what they’ll need to set up shop somewhere else. There’s just no way they’re going to find private funding with that hanging over their heads.

Fisker continues to negotiate, behind closed doors, with the Energy department in Washington. At the same time, the only remaining workers on site in Delaware are a small security and maintenance staff for asset protection. I don’t know if it’s part of Fisker’s agreement with Delaware or just another sign of the company’s seemingly dire financial situation but the electricity bill for whatever lights that are still on at the facility and other utility bills for the plant are currently being paid by the state.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can dig deeper at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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  • Acd Acd on Apr 18, 2012

    They better hope that the people who have plunked down cash deposits don't start asking for them back in light of the bad news that has been coming out. That loss of cash could quickly kill them. Dealers may also be on the hook for any unreimbursed warranty payments once the cash dries up. And then there are the current owners who will suddenly have some very expensive orphans on their hands. Didn't we just go through this with Saab?

  • D in the D D in the D on Apr 18, 2012

    I am sad for the people I once worked with at this site, so I will try and phrase this concisely. If this were software, these guys would be vapor-ware KINGS! They had no business taking Federal funds with no valid business plan or experience in executing anything like mass-producing an automobile. Thank Joe Biden for this $529 million debacle. He should have allowed re-development/re-purposing of the former GM site. Once again, we see people in charge who have NO CLUE which end is up. /rant

    • CJinSD CJinSD on Apr 19, 2012

      The regime isn't clueless. They gave the money to campaign contributors and they'll receive a portion of it back in campaign contributions. Damaging our future with wasteful spending on dead ends is just gravy.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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