2012 Beijing Auto Show: What A Dragon

Bertel Schmitt
by Bertel Schmitt
2012 beijing auto show what a dragon

The Jeep was the first American car made in China through a joint venture. Somewhere along the way, Jeep lost it. Jeep is trying to get its moxie back with the “Dragon” design concept.

It is based on a China-market Wrangler Unlimited Rubicon, black with bronze-gold details. 18-inch five-spoke alloy wheels with 35-inch off-road tires.

Chinese dragon character side badge and wheel center caps.

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4 of 8 comments
  • Firestorm 500 Firestorm 500 on Apr 23, 2012

    It's a Jeep. You wouldn't understand.

    • Jandrews Jandrews on Apr 23, 2012

      As a long time Toyota offroader, my only reply can be: I tried your Jeep thing, now it burns when I pee.

  • Daveainchina Daveainchina on Apr 23, 2012

    Jeep Wranglers sell damn well in the USA and the resale value on them is pretty good. And in China where many of the roads can be called primitive at best. The Jeep will be in demand in many areas. And it will appeal to the showoff mentality that is prevalent here in China. As Firestorm says.. I don't think you get it. /shrug

    • Jandrews Jandrews on Apr 23, 2012

      I get the idea that this may be a vehicle made for the Chinese market. That's forward thinking, which I'll give to jeep, but I question what the price is going to be and how much of China will be able to afford it in the next ~5 years "Selling damn well" is a suspect claim at best. ~100,000 units year puts it in the same lofty category as...the dying compact pickup segment? I dunno. It's certainly not in Camcord/Civolla/Filverado 150 territory.

  • Analoggrotto EBFlex, Tested; Tassos Approved, VoGhost's peter puffed in the frunk.
  • Kcflyer if the cost is reasonable then why not keep the capability?
  • MaintenanceCosts Nice car, but the prices of used Porsches are just out of whack. I can get almost as much fun for a lot less money by picking other brands.
  • Oberkanone No good. 2018 with mileage in low 20's are available for $50K. In fantastic condition. This 2010 is not priced well compared to alternative 718 in the marketplace.
  • Bof65705611 Yearly inspections is overkill. Ontario requires safety certification only when vehicles change hands. This makes sense because as cars age and become more iffy, they are flipped more regularly.