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2012 Beijing Auto Show: What A Dragon

by Bertel Schmitt
(IC: employee)
April 23rd, 2012 1:36 PM
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The Jeep was the first American car made in China through a joint venture. Somewhere along the way, Jeep lost it. Jeep is trying to get its moxie back with the “Dragon” design concept.

It is based on a China-market Wrangler Unlimited Rubicon, black with bronze-gold details. 18-inch five-spoke alloy wheels with 35-inch off-road tires.

Chinese dragon character side badge and wheel center caps.




Published April 23rd, 2012 1:36 PM
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It's a Jeep. You wouldn't understand.
Jeep Wranglers sell damn well in the USA and the resale value on them is pretty good. And in China where many of the roads can be called primitive at best. The Jeep will be in demand in many areas. And it will appeal to the showoff mentality that is prevalent here in China. As Firestorm says.. I don't think you get it. /shrug