Treason! Outrage! New York Times Kills The Electric Car

Bertel Schmitt
by Bertel Schmitt

The electric car is in deep trouble. Why is that? The New York Times just pulled the plug.

Yes, the New York Times. I know, until a few weeks ago, there was hardly an EV the Times did not like. The Times even drove a pre-not-production BYD F3DM plug-in hybrid, and liked it. Never mind the “wobbly storage compartment between the front seats, subpar floor mats, squishy handling.” If it had a plug and four wheels, an adoring review in the NYT was pretty much guaranteed. No more.

Now, suddenly, the lady in grey disses EVs with the vitriolic verve of a thin-lipped, lockjawed Upper East Side co-op board chairwoman who denies a gangsta rapper’s application to buy the penthouse.

“The state of the electric car is dismal, the victim of hyped expectations, technological flops, high costs and a hostile political climate. General Motors has temporarily suspended production of the plug-in electric Chevy Volt because of low sales. Nissan’s all-electric Leaf is struggling in the market. A number of start-up electric vehicle and battery companies have folded.”

Yes, that’s the New York Times writing. And it’s not a guest piece by Op-Ed Niedermeyer. The man who asks whether this is “the beginning of the end of the latest experiment in the electric car, whose checkered history goes back to the dawn of the automobile age” is none less than John M. Broder, the NYT’s chief drummer of the green beat. Broder having second thoughts about the viability of EVs is as momentous as Obama running a budget surplus.

After garroting, drawing, and quartering an already pretty lifeless EV, Broder blames the death of the electric car on the same people that had conspired against the miracle carburetor and Stanley Meyer’s water fuel cell: Big nasty oil. Being a good journalist, Broder does not blame himself. He outsources blame to Chris Paine, of “Who Killed the Electric Car?” fame:

But one possible culprit still stands to gain if the electric car is killed yet again, Mr. Paine suggested.

“Not too hard to guess,” he said. “With Americans paying $250 a month to fill up on gasoline when electricity can do the job in a Volt for $50 a month, why are we being told electric cars are failures? Who could possibly be behind this?”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Lynn Ellsworth Lynn Ellsworth on Mar 26, 2012

    I think I failed to make my point to Highdesertcat. Our government is spending a few million dollars on several types of alternative energy sources compared to the TRILLION dollars we spent on trying to protect, move, and clean up oil supplies. This research will improve the batteries we might use in EVs but also in our computers and in back up systems you might like to have for protection from your brownouts. I agree that the world may have enough oil to last for a long time but does that mean we should just burn it up in 18% efficient internal combustion engines? We almost wiped out whales before we switched to petroleum for lubrication. Now we also need oil for plastics. Should we suck up every last barrel of petrol and just burn most of it before we look for alternatives? The research money we are now spending on batteries, natural gas, solar, wind, wave, hydrogen, propane, etc could give us a nice quiet and cleaner world. The encouragement money we now offer early EV adopters is tiny compared to what we spent on wars, pipelines, and clean ups. Petroleum burners got their huge subsidies now lets encourage some new ideas.

    • See 3 previous
    • Bob Wallace Bob Wallace on Mar 27, 2012

      @highdesertcat Here's what I found on gas hybrid vs. electrics first year sales... "Figures this week showed that the first mass-produced electric cars in the United States, the Nissan Leaf and Chevrolet Volt, had total sales of 17,345 in 2011, the first year in which they were available. Compared with sales of 9,350 gas-electric hybrids in 2000, the first year the Honda Insight and Toyota Prius were offered in the U.S.—where total hybrid sales have now topped 2 million—17,000 might seem like a decent start for EVs." Those are US sales. Now, I don't know why your relatives choose to drive their other vehicles and spend more per mile to do so, but that's their choice. If they can't get past their range anxiety or if they drive long distances almost every time they go out they should just sell the Leaf to someone who would use it. I'm hearing that some dealers are charging a multi-thousand dollar premium to buyers. As for investing in renewable energy, ever hear of Warren Buffett? His utility subsidiary, MidAmerican Energy Holdings, has made a number of large investments in renewable energy over the past few years. Recently they invested $6 billion in wind and $3 billion in solar. And he's not doing that because he's a greenie. He also has money invested in coal and he's worked to block carbon control. -- "You can’t beat oil. What you can do instead is develop it further until all its sources are depleted. " Oh, but you can. Look up the page a bit where I showed the math that says 3 cents per mile with an EV and 8 cents a mile with a very efficient gasmobile. Saving a nickle a mile is a winner in my book. And look up the page a bit for where I laid out the facts on oil. The big fact is that we have used up the cheap - the easy to extract and easy to refine. We're having to use more and more energy to produce a gallon gas. The price can only go up. -- High speed rail? I hope so. It makes so much more sense than building larger airports and trying to find fuel for even more planes. I'm heading to France in a couple of weeks. One thing that I really want to do is to ride HSR some and get a first hand experience. People I've talked with who have ridden have nothing but good things to say about HSR as opposed to airplanes for moderate length travel.

  • Bob Wallace Bob Wallace on Mar 27, 2012

    "On Monday, BMW announced it is recalling 1.3 million cars worldwide because the battery cable cover in the trunk might be incorrectly mounted. When that happens, BMW says the electrical system can malfunction, meaning the vehicle could fail to start, or in the worst cases, the system could char or catch fire." http://www.forbes.com/sites/michelinemaynard/2012/03/27/big-bmw-recall-affects-1-3-million-cars-worldwide/ Wonder how many times this story will get attention from the media? In other news... "BMW is recalling 89,000 Mini Coopers in the United States for the same sort of problem that led to earlier recalls of BMW and Rolls-Royce luxury cars. The problem, in all the recalls, is that a computer circuit board controlling a turbocharger cooling system can fail. The result: a smoldering water pump and, in some cases, a fire in the engine compartment. ... some turbocharged Mini cars have caught fire in the same way the larger cars did." http://money.cnn.com/2012/01/16/autos/mini_cooper_recall/index.htm "Volvo has issued out a recall for 2,742 of its 2012 S60 sedan and XC60 crossover for a potential fire risk. The NHTSA recall report cites that an incorrect mixture of underbody coating could have been over applied, resulting in “rigid, icicle-like areas hanging from vehicle’s undercarriage.” Those icicle-like areas can penetrate the fuel lines causing leaks, increasing the likelihood of a vehicle fire." http://www.autoguide.com/auto-news/2012/03/volvo-s60-xc60-recalled-for-possible-vehicle-fire-risk.html "For decades, Ferrari sports cars have been known and loved for their quality and their design. However, the new Ferrari Italia model is being recalled from around the world after dozens of sports car owners reported that the back ends of their luxury cars has burst into flames while on the road." http://www.chandlerlawgroup.com/library/ferrari-car-recall-car-fire-injury-lawyer.cfm "A Nissan recall will affect nearly 250,000 vehicles worldwide over a potential fire hazard with certain models' fuel sensor." http://global.christianpost.com/news/nissan-recalls-250000-cars-over-fire-hazard-problems-70198/ "Ford Motor Company — the second-largest U.S. automaker — has announced a voluntary recall of millions of its popular pickup trucks and sport-utility vehicles due to a fire risk. Ford is recalling the vehicles because their cruise-control switches could short circuit and start a fire under the hood while parked, the automaker said Thursday. “This is a ticking time bomb ready to go off and something needs to be done,” Bob Garcia, owner of a Ford F-150, told NBC News. Garcia's pickup caught fire nine hours after he parked it at his home. The fire destroyed his truck and part of his home before firefighters arrived."" (This one has a great picture of a bright red Ford truck in flames.) http://www.ennislaw.com/ford_fire_recall.html "It's been a bad week for Japanese carmakers. First Toyota (NYSE:TM) gets backhanded by the NHTSA over its ongoing unintended acceleration issues--and associated multi-million-car recalls--and now the Honda Fit faces recall over a fire hazard. Honda (NYSE:HMC) today announced a recall of 646,000 Fit (Jazz in some markets) compact hatchbacks due to a faulty master switch that could allow water to enter the power window switch, potentially causing a fire. Of those, 140,000 cars in the U.S. are subject to the recall. While not as wide-ranging as the Toyota recall, the Fit recall, which affects 2007-2008 model-year cars, is no less dangerous. The car fire could potentially start at any time, causing property damage and personal injury--especially if while the car is driving down the highway, or parked in a garage. Already several vehicle fires have been reported, prompting Honda to issue the recall." http://www.thecarconnection.com/news/1042115_honda-fit-fire-recall-646000-cars-globally-140000-in-u-s Makes you wonder why so many news agencies made so much to-do about the one Volt battery fire in a test situation. Things that make one go "Hummmmmmmmm.......".

  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
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