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Despite looking very much like a sedan, BMW unveiled their 6 Series “Gran Coupe” at the Geneva Auto Show, as it engages in yet another asinine tit-for-tat response to competing product from Audi and Mercedes-Benz.
Engines included a gasoline or diesel inline six (with turbocharging) and a twin turbocharged V8. An 8-speed automatic transmission along with a start-stop system, is standard, and drivers can hit an ECO PRO button if they suddenly feel compelled to save the planet. Sales are expected to begin this summer – we’re not sure why, but they are.
Thanks to AutoGuide.com for the live photos
13 Comments on “Geneva 2012: BMW 6 Series Gran Coupe Corners The “Looks Kind Of Like A 5…Maybe A 7…Sort Of” Market Segment...”
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Here’s a list of all the tit-for-tat, with a few unanswered salvos:
Audi A1
BMW (MINI)
Merc ??
Audi A3
BMW 1-Series
Merc A/B-Class
Audi A4
BMW 3-Series
Merc C-Class
Audi A5
BMW 4-Series
Merc C-Class Coupe
Audi A6
BMW 5-Series
Merc E-Class
Audi A6 Allroad
BMW ??
Merc ??
Audi ??
BMW 6-Series
Merc E-Class Coupe
Audi ??
BMW 5-Series GT
Merc R-Class
Audi A7
BMW 6-Series Gran Coupe
Merc CLS-Class
Audi A8
BMW 7-Series
Merc S-Class
Audi (Bentley)
BMW ??
Merc CL-Class
Audi Q3
BMW X1
Merc ??
Audi Q5
BMW X3
Merc GLK
Audi ??
BMW X5
Merc ML
Audi Q7
BMW ??
Merc GL
Audi ??
BMW ??
Merc G
Audi TT
BMW Z4
Merc SLK
Audi (Bentley)
BMW ??
Merc SL
Audi R8/(Lamborghini)
BMW ??
Merc SLS
Audi TDI/e-tron
BMW d/EfficientDynamics/i
Merc Bluetech
Audi S/RS
BMW M/Alpina
Merc AMG
Audi ??
BMW ??
Merc UNIMOG
While I wouldn’t normally compare them head-to-head, I’d say that BMW has Rolls-Royce to Audi’s Bentley. Don’t think that RR matches up nicely with your Merc CL/S. Instead, I’d say it lined up with Maybach better, but we know how that ended.
It follows the fine post-bangle-butt tradition of making them look like a Nissan Altima. Certainly not like any BMW did, or should, look.
Oh well, they’ll sell enough to justify its existence. Nissan will move on with its designs.
Its a good thing BMW is supposedly splitting the 3 series into a 3 series 4-door and a 4 series 2-door. All of their coupes will soon be even-numbered and sedans odd-numbered. So now when you’re looking for the legendary original ultimate sports coupe you just order an M3…err…I mean M4? Well at least if you’re looking for a big 2 door you can just get the even numbered 6 series gran coupe…wait what??
What the hell was the point of creating a 4 series?
Like Audi’s A6/A7 trick this looks like an attempt to split the segment into conservative vs more styling conscious customers. Seems like a niche of niche but its a very competitive (and profitable) one so it’s probably worth the effort.
A coupe is a car with a short-coupled body and two doors. Period.
The car shown is a sedan, not a coupe. It always irritates me when marketers do violence to the language.
It’s not a coupe. It’s a coo-pay. Didn’t you see that little accent symbol?
Late to Audi’s show. And what’s Ann Coulter doing there?
Those bridesmaid’s dresses are almost as horrible as the car.
They’re not that bad. Not many pregnant bridesmaids would be comfortable wearing a more shapely outfit when they’re already halfway along.
Not so much a coupe as a less dull looking 5 series.
Is this that new K9 they’ve been testing on Korean highways?
The 7 series now has two coupes.