Leaf's Grandfather

Bertel Schmitt
by Bertel Schmitt

While strolling around in Nissan’s Tech Center, looking for secret cars, I lucked into this: Nissan’s first EV. Along with its Chief Engineer. Both retired.

After World War II, oil was very scarce in Japan, but electricity was plentiful. The Japanese government did the same certain governments do today: It promoted the manufacture of electric vehicles. Shepherded by Chief Engineer Tanaka-san, the “Tama” was built in 1947.

A big battery gave it a cruising range of 96.3km and a top speed of 35.2km/h. The Tama was used as a taxi and in similar roles until 1950.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Wmba Wmba on Feb 27, 2012

    Man will discover a decent battery for the EV at the same time the species discovers the cure for the common cold.

  • Ryoku75 Ryoku75 on Feb 28, 2012

    How did their styling go from this to the Juke?

  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
  • 3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.
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