Toyota 86 Priced At $25,848 In Japan
As if the Ford Escape pricing details weren’t exciting enough, Toyota has priced their new 86 sports car in Japan, with a base price of $25,848. But to get anything approaching normal equipment levels, you’ll pay $31,000
Options include a limited-slip differential, projector headlights, aluminum pedals and an automatic transmission. A strong yen is going to make pricing the Scion FR-S difficult for Toyota USA. Scion previously claimed it would start below $30,000, but that’s hardly encouraging in the context of “affordable sports car”.
Chances are the Scion FR-S will be somewhere between $22,850 and $26,995. You can quote me. It will have everything standard that is important, since I doubt they will offer A/C as an option requiring them to send four different trim levels to dealers. There will be manual FR-Ss and automatic FR-Ss. Everything else will be a dealer installed option, and the standard equipment level will approximate the Japanese market G grade car.
25 grand is a perfect price for this car. not base, out the door. why? because as you increase in cost, faster options become available (like the genesis coupe and 370Z), and the success of this car isn't based on the 40 or so people on the FT-86 forums who have discussed and flamed about this car for the last two years but may not even have the means of buying one. its success is based on casual buyers who see a small, great handling RWD coupe and have not that much cash. if what i think is true, and that greedy bastard toyota/scion dealers slap on a 5 grand additional dealer mark-up on every 86 they get their hands on, then i think this limited production car will be DOA. the same goes for the BRZ, except that the better competition will be sitting on the DEALER LOT in the form of WRX and STi imprezas.
Do these cars have any charisma? To me they look like typical FWD Asian cars. Like Integra e.g. And what is the point of offering two identical cars under different brands? Will it be better than AWD Impreza?
Props to L'avventura for the eminently reasonable and well reasoned posts above. If this car FEELS as good as initial reports suggest, then sign me up. I don't care if a Mustang or Genesis Coupe will crucify it from a numbers perspective. Living in LA for four years taught me that there will always be someone (thousands, actually) who will have a faster ride . . . a more expensive ride . . . a more exclusive ride. Just give me harmony, balance and connectness, the essence of fun to drive -- "internal" happiness as opposed to "external" happiness. In other words, give me a modern day 944 (with a reduced cost of ownership) -- which I think and hope this will turn out to be.