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Suzuki To Broadcast Super Bowl Ad – Who Is Suzuki Again?

by Derek Kreindler
(IC: employee)
January 27th, 2012 10:31 AM
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For a brand that seemingly doesn’t have two nickels to rub together, a Super Bowl ad spot is quite an expenditure. Suzuki, makers of…umm…the GSX-R motorcycle, and some other assorted wares, will be broadcasting an ad during the Super Bowl. Apparently, the products have four wheels, not two. Who knew?
Published January 27th, 2012 10:31 AM
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Their new Swift would complement the Kizashi perfectly in this market, especially if they brought a turbo-4/6-speed over in some hot-hatch version. In fact, their Super Bowl ad should have been something that included both cars, power-sliding or something; kind of in a "we're back" vein.
I wonder if Fiat will offer Sedici (aka Suzuki SX4) at our shores?
Just made your damn bikes and pianos and leave us alone, pack and move out of US. Kizashi is the previous gen Chevy Malibu, I would rather buy new one. We would like but cannot support all Japanese manufacturers. Russians may buy Suzuki for reasonable price (I would not since Ford Focus is available). Japanese companies tend to make everything. Mitsu makes cars, ships, airplanes, rocket launchers, TVs and other electronics, musical instruments, medical equipment, banking and list goes on and on. America simply cannot feed all these monsters. BTW Japan has trade deficit and debt is 200% of GDP. It is not like US is any better but exactly because of that US has limitation in supporting the whole global economy. In the end we have to care of ourselves too.
The Kizashi had one of the most impressive interiors of the cars I sat in at the suto show two years ago. I wouldn't hesitate to buy one, but I don't do "trunks".