NAIAS: Chevrolet Concept Coupes

Jack Baruth
by Jack Baruth
naias chevrolet concept coupes

Our Chevrolet event coverage comes to us courtesy of Byron Hurd and Speed:Sport:Life. Take it away…

“Near as we can tell, the Chevy press conference wasn’t actually about a car. For that matter, it wasn’t really about cars at all. The intro video for… whatever it was they were trying to introduce, was simply and near-endless string of “man on the street” interviews featuring what we can only assume is Chevy’s new target market. They’re young, they’re poor and they want cars. Also, they don’t really like or care about cars. They just want one, you know? Cuz like, Facebook, twitterconnectivityInternetRacecar.

As for the concepts? Well, they showed us two designs, both four-seater, two-door coupes. The code130R is something concocted from an emasculated Camaro and a little bit of BMW’s 1-Series, though (in many ways like BMW) they forgot to spec the attractive parts. The other draws heavily on the high-haunched (and nearly dead) Mitsubishi Eclipse and a little bit of GM’s own Cadillac Converj concept. Both were meant to capture the imaginations of this newfound youth market, so naturally, they’re an ADD-addled mish-mash of “needs” and “wants” as specified by a sample of the 80-million strong market that, in the Chevy presenter’s own words, can’t truly be defined. Fortunately, they can still be compartmentalized by a demographic, and that demographic wants two doors, Brembo brakes with cross-drilled rotors, and an iPod dock.

The last institution to so disastrously probe the youth market ended up the target of a federal investigation. Fortunately for GM, nothing Chevy’s market research teams have done is considered illegal. Some of us, however, might think it should be. ”

Edit: Powertrain details have surfaced. The Tru 140S (white one) uses a Cruze-derived 1.4L Turbo making 150 horsepower and 148 lb-ft, returning the all important 40 mpg. A 6-speed manual or 6-speed auto are the transmission choices. The Code 130R (red one) uses the same engine and transmission but also employs eAssist and a front engine, rear-wheel drive setup, whereas the Tru is front-drive.

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  • DR1665 DR1665 on Jan 10, 2012

    One thing I've noticed here on TTAC: Any mention of Mitsubishi is typically met with at least half a dozen sarcastic comments questioning their relevance and life expectancy. Yet, here I sit, perhaps the lone Mitsubishi fan in this audience, laughing that General Motors is only now - 20+ years after Mitsubishi introduced the Eclipse - thinking about introducing an Eclipse of their own - and it even LOOKS like an Eclipse (albeit, one that's been through the requisite, post-bailout Opel design studio). I wonder if there will be a collective groan, 12 years from now, when the third generation 'Chevy Tru 140 LS Z24 Irmscher(/'Buick Andante GSCXL Special') is released with Pontiac-inspired cladding and a dowdy V6 and slushbox. Will people still be so sarcastic about Mitsubishi's nearly 100% electric offerings? Just stirring the pot. :)

  • Ptschett Ptschett on Jan 10, 2012

    I kind of dig the red one. Makes me think of the early-'80's Celica notchback coupe that an upperclassman had when I was in junior high.

  • Analoggrotto Only allow Tesla drivers to race, we are the epitome of class and brilliance.
  • Wjtinfwb When my kids turned 16 and got their Operators, we spent $400 to send both (twins) to 2 driving schools. One held by the local Sherriff was pretty basic but a good starter on car control and dealing with police officers as they ran the school. Then they went to a full day class in N Atlanta on a racetrack, with the cars supplied by BMW. They learned evasive maneuvers, high speed braking, skid control on a wet skid pad and generally built a lot of confidence behind the wheel. Feeling better about their skills, we looked for cars. My son was adamant he wanted a manual, Halleluiah! Looking at used Civics and Golf's and concerned about reliability and safety, I got discouraged. Then noticed an AutoTrader adv. for a new leftover '16 Ford Focus ST six-speed. 25k MSRP advertised for $17,500. $2500 above my self-imposed limit. I went to look, a brand new car, 16 miles on it, black with just the sunroof. 3 year warranty and ABS, Airbags. One drive and the torquey turbo 2.0 convinced me and I bought it on the spot. 7 years and 66k miles later it still serves my son well with zero issues. My daughter was set on a Subaru, I easily found a year old Crosstrek with all the safety gear and only 3k miles. 21k but gave my wife and I lots of peace of mind. She still wheels the Subaru, loves it and it too has provided 7 years and 58k miles of low cost motoring. Buy what fits your budget but keep in mind total cost over the long haul and the peace of mind a reliable and safe car provides. Your kids are worth it.
  • Irvingklaws Here's something cheaper, non-german, and more intriguing...
  • Wjtinfwb Happy you're loving your Z4. Variety is the spice of life and an off-beat car like the Z4 intrigues me as well. More than anything, your article and pictures have me lusting for the dashboards of a decade ago. Big, round analog gauges. Knobs and buttons to dial up the A/C, Heat or Volume. Not a television screen in sight. Need to back up? Use the mirrors or look over your shoulder. If your Z4 had the six-speed manual, it would be about perfect. Today's electronified BMW's leave me ice cold, as do the new Mercedes and Audi's with their video game interiors. Even a lowly GTI cannot escape the glowing LED dashboard. I'm not a total luddite, Bluetooth streaming for the radio would be nice and I'd agree the cooled seats would be a bonus on a warm day with the top down. But the Atari dashboard is just a bridge too far for me.
  • Craiger Honestly I was incredibly disappointed by the lack of steering feel. I dropped off my 530 at the dealer in New Jersey and picked up the Z. Driving all of my familiar roads I was just shocked at how much info wasn't coming through the wheel. Because of that I was never able to push the Z like I did the 530.