Buick Encore 75 Percent Revealed Thanks To Infuriating Internet Publicity Campaign
It wasn’t our intention to inundate you with Buick stories, but sometimes the improbable occurs. Buick has been slowly revealing their new Encore crossover via their Facebook page, and we’ve now been treated to 3 out of 4 photos – enough to discern what the vehicle really looks like ( pretty close to what Ed’s photo revealed).
Regional implications aside, the Encore’s reveal campaign follows the annoying trend of car makers slowly revealing their products online via a set of teaser photos. Blogs love them because the “slow burn” allows them to post a stream of photos which help capitalize on the click-based advertising revenue model, and car makers get a “long tail” of publicity for their product. Sometimes the campaigns are agonizingly long (see: Toyota FT-86) to the point where cynicism-induced burnout occurs, other times they are shorter, like with the Encore. Not that a Buick mini-CUV could muster up the enthusiasm needed to sustain a multi-year launch anyways.
More by Derek Kreindler
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If it's quiet inside, it might do well, depends on the price.
Though i don't like this car as a Buick, it might end up selling very well. If priced in the $25K range, 35 hwy fuel economy easily achievable with the 1.4L turbo, a great interior, Buick's quiet tuning and Intellilink, they will sell as many as they can make. Crossovers are the new thing now and it will be interesting to see if the Encore creates a new class of its own or will end up like the Crosstour (answer to a question no one asked). Highly doubt conquest sales from Rav-4 and CR-V. This is much smaller and more expensive, catering to a different market.
Weak ... yet another soft looking CUV like the RAV4 and CR-V.
RAV4 comparison - price wise, the Encore is similar in price to the RAV4 Limited. BUT a LOT less cargo capacity; and 40hp less hauling the same weight. Too bad - 12 inches longer with more power and I'd buy one.