TTAC Grades The Analysts: TrueCar Wins In August

Bertel Schmitt
by Bertel Schmitt

This is round two of TTAC’s “Grade The Analysts”. Last time, we graded only on how closely analysts hit the SAAR number ( table provided by Bloomberg.). If we would have done this this time, all would have received an A or better. The guesses were THAT close. The overall SAAR for August was 12.1 million, and none of the analysts did bet on less than 11.9 or better than 12.3. Instead of giving them all gold stars, we made it a bit more interesting.

According to the grading established in July, anyone hitting the SAAR number with a precision of less than 1 percent would get an A+, less than 2 percent would get an A. That would have resulted in five A, five A+, and four A++ for a bull’s eye 12.1. Even the average would have walked away with a bull’s eye. Boooo-ring!

To make it more interesting, and to honor the analysts that stick their necks out and give estimates for the Detroit 3, we brought that into the mix. Cowardly analysts that would not provide an OEM estimate were penalized with a 100% wrong per OEM. Then, we established a composite of SAAR and OEM. And the winner is …

Analyst GMFord Chrysler SAARSAAR DeltaOEM DeltaOverallJesse Toprak ( Caldwell ( Johnson (Barclays)15%14%15%12.10.00%19%19.00%Seth Weber (RBC)15%14%13%12.10.00%21%21.00%Chris Ceraso (Credit Suisse)20%18%12%12.10.00%25%25.00%Patrick Archambault (Goldman Sachs)11%14%10%12.00.83%28%28.83%Peter Nesvold (Jefferies)19%16%NA12.31.65%106%107.65%Himanshu Patel (JPMorgan)NANA NA12.10.00%300%300.00%Rod Lache (Deutsche Bank) NANA NA12.20.83%300%300.83%George Magliano (IHS Automotive) NANA NA12.20.83%300%300.83%Alan Baum (Baum & Associates) NANA NA12.20.83%300%300.83%Itay Michaeli (Citigroup)NANA NA11.91.65%300%301.65%Adam Jonas (Morgan Stanley)NANA NA11.91.65%300%301.65%Jeff Schuster (J.D. Power)NANA NA11.91.65%300%301.65%Average17%15%16%12.10.00%17%17.00%Actual18%11%28%12.1

Jesse Toprak of Truecar. His SAAR estimate (12.2 instead of 12.1) was off by 0.83 percent. However, his OEM estimates had nearly laser-like precision. He is followed by Jessica Caldwell of Edmunds, the winner of last round. Best analyst without the benefit of real time data is Brian Johnson of Barclays.

Here is hoping that this exercise will motivate the other analysts to provide more than a SAAR number. Even if you hit it exactly, for a true podium finish, you must provide estimates for the Detroit 3.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Secret Hi5 Secret Hi5 on Sep 02, 2011

    TTAC editors need to provide their own predictions. It'd be fun to pit TTAC against The Rest of The World!

  • Gmichaelj Gmichaelj on Sep 02, 2011

    I'm at work, so I can't watch the video. But in my line of business (financial consulting) if I'm talking seasonally adjusted annual rate, then I'm not expecting to hit dead on in any one month. I'd be more interested in analysts who can get close over a longer period of time. So what if some guy guesses one month correctly? What if he guesses 3 of 12 months better than anyone else but is way off on the other 9? I'm more interested in a consistent forecast.

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