Japan In August 2011: Down To Normal

Bertel Schmitt
by Bertel Schmitt

Sales of regular automobiles in Japan were down 25.5 percent in August, compared to the same month in the previous year, data provided by the Japan Automobile Dealers Association shows. This sounds worse than it is: In August 2010, sales had jumped 46.7 percent, result of a last gasp of government subsidies which were coming to an end.

216,510 vehicles changed hands this August, down from 290,789 in August 2010, but up from 198,265 in August 2009. These numbers exclude minivehicles, which are accounted for separately.

The National Mini Vehicles Association announced today that sales of minivehicles were 113,328 units in August, down 15.6 percent from a year earlier.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Alluster Alluster on Sep 01, 2011

    TOTAL 216,510 (-25.5) Cars 188,656 (-29.5) Trucks 26,635 (+22.5) Toyota Motor 102,353 (-22.7) - Toyota brand 98,376 (-24.4) - Lexus* 3,977 (+67.2) Nissan Motor 33,776 (-24.7) Honda Motor 25,549 (-49.1) Mazda Motor 12,087 (-44.1) Mitsubishi Motors 4,092 (-38.4) Suzuki Motor 5,328 (+19.9) Fuji Heavy 5,387 (-13.2) Imports 19,987 (+ 1.4) ================================================= Toyota has finally stemmed the bleeding and is down in line with the market. Honda is hurting pretty bad though. Nissan which has been on a roll in the last few months grabbing market share, has levelled off. There is likely to be a huge pent up demand in the early months of 2012. Will we interesting to see who will be able to capitalize?