Another Audi That Will Never See Production

Bertel Schmitt
by Bertel Schmitt

Volkswagen may show the car for lonesome commuter – Audi won’t have that. They have a concept for a single that has a girlfriend. They call it the “1+1-seat, ultra-light car for congested urban spaces.” I don’t know how a car that barely seats two will alleviate urban congestion, but I’m sure Audi will have an answer. For now, “the Audi urban concept combines elements of a racing car, a fun car and an urban car into one radical new concept.” There are two: A Sportback model, and a Spyder.

On board there is room for two people, their position slightly staggered and at a sporty, low level. What about controls? “All controls and materials are subject to the dictates of ultra-lightweight construction in order to ensure that the sensory experience they convey is unique and compelling.” I see. “The driver can adjust the steering wheel and pedals to his own body measurements.” A-mazing!

“The cockpit consists of carbon fiber-reinforced polymer,” (a better word for plastic). Now that seat is interesting. Shall we let it all hang out?

It comes with two e-tron electric motors . “A lithium-ion battery supplies the energy – ideal for extended city tours.” How far? No idea.




Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Wallstreet Wallstreet on Sep 13, 2011

    Bertel, Will you mind providing some photos & coverage on Frankfurt IAA? A few photos of booth babes will be great. Thanks in advance.

  • Bunter1 Bunter1 on Sep 14, 2011

    I thought Auto-Union c/d-type right from the start. Interesting from a personal standpoint-I've been playing with a staggered seat 1+1 motorcycle engined design for years. Gotta get back to that.

  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
  • 3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.
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