Another Audi That Will Never See Production

Bertel Schmitt
by Bertel Schmitt

Volkswagen may show the car for lonesome commuter – Audi won’t have that. They have a concept for a single that has a girlfriend. They call it the “1+1-seat, ultra-light car for congested urban spaces.” I don’t know how a car that barely seats two will alleviate urban congestion, but I’m sure Audi will have an answer. For now, “the Audi urban concept combines elements of a racing car, a fun car and an urban car into one radical new concept.” There are two: A Sportback model, and a Spyder.

On board there is room for two people, their position slightly staggered and at a sporty, low level. What about controls? “All controls and materials are subject to the dictates of ultra-lightweight construction in order to ensure that the sensory experience they convey is unique and compelling.” I see. “The driver can adjust the steering wheel and pedals to his own body measurements.” A-mazing!

“The cockpit consists of carbon fiber-reinforced polymer,” (a better word for plastic). Now that seat is interesting. Shall we let it all hang out?

It comes with two e-tron electric motors . “A lithium-ion battery supplies the energy – ideal for extended city tours.” How far? No idea.




Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Wallstreet Wallstreet on Sep 13, 2011

    Bertel, Will you mind providing some photos & coverage on Frankfurt IAA? A few photos of booth babes will be great. Thanks in advance.

  • Bunter1 Bunter1 on Sep 14, 2011

    I thought Auto-Union c/d-type right from the start. Interesting from a personal standpoint-I've been playing with a staggered seat 1+1 motorcycle engined design for years. Gotta get back to that.

  • Ted Lulis Head gaskets and Toyota putting my kids through college👍️
  • Leonard Ostrander Plants don't unionize. People do, and yes, of course the workers should organize.
  • Jalop1991 Here's something EVangelists don't want to talk about, and why range is important: battery warranties, by industry standard, specify that nothing's wrong with the battery, and they won't replace it, as long as it is able to carry 70% or more of its specified capacity.So you need a lot of day 1 capacity so that down the road, when you're at 70% capacity with a "fully functioning, no problem" car, you're not stuck in used Nissan Leaf territory."Nothing to see here, move along."There's also the question of whether any factory battery warranty survives past the original new car owner. So it's prudent of any second owner to ask that question specifically, and absent any direct written warranty, assume that the second and subsequent owners own any battery problems that may arise.And given that the batteries are a HUGE expense, much more so than an ICE, such exposure is equally huge."Nothing to see here, move along."
  • Roger hopkins The car is in Poland??? It does look good tho...
  • Kwik_Shift_Pro4X The push for EV's is part of the increase in our premiums. Any damage near the battery pack and the car is a total loss.
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