Volkswagen Gives You Ideas. Shows Seven Concepts At IAA
Some car companies would kill if they would have as many new cars in one year as Volkswagen shows concept cars at the Frankfurt International Auto show. Here is a quick overview. Most of them are offshoots of the new Volkswagen up!, which seems to be Volkswagen’s carmeleon.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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The yacht version reminds me of a time cruising the Seine in Paris, about 6 years ago, I saw a Amphicar parked on the deck of a big private boat. With all the waacky offshoots of the Up!, I'm surprised they didn't update the VW Schwimmwagen concept of 60 years ago.
NILS concept is pretty cool. I'm crazy enough to buy something like that and drive it on American roads, as long as it's cheap, but I doubt anyone else is.