2013 ATS: It's A Cadillac!

Edward Niedermeyer
by Edward Niedermeyer

GM’s North American boss Mark Reuss released this, the first official teaser image of the 2013 Cadillac ATS, at the Management Briefing Seminar in Traverse City this morning. Previously we’d had only an under-the-skin look at what appears to be the ATS along with the usual mule shots, but this teaser doesn’t cast a whole lot of light on the situation. I mean, frankly, it just looks… like a Cadillac. Between this shot and the dire rumors surrounding the ATS’s Alpha Platform development, I feel like I’m beginning to understand what GM CEO Dan Akerson meant when he said that this ATS and Caddy’s new “flagship” XTS

are not going to blow the doors off, but they will be very competitive.

Edward Niedermeyer
Edward Niedermeyer

More by Edward Niedermeyer

Comments
Join the conversation
4 of 26 comments
  • Mjz Mjz on Aug 04, 2011

    ATS and XTS are dreadful names.

  • Supremebrougham Supremebrougham on Aug 04, 2011

    I hate to say it, but when I first saw this picture, I thought it was the new Camry...

  • PrincipalDan PrincipalDan on Aug 04, 2011

    are not going to blow the doors off, but they will be very competitive. - Dan Akerson Yeah, well, you know, that's just like, uh, your opinion, man. - Dude

  • Sportyaccordy Sportyaccordy on Aug 06, 2011

    I get the strange feeling this thing is going to be a 1/3 series situation- i.e., it will have 98% of the weight of the CTS and 75% of the interior space. "Notsureifwant". Small cars have been getting a little too dense for my tastes ever since the B5 A4.

Next