Wild-Ass Rumor Of The Day: Opel City Car Coming To The US

According to Auto Motor und Sport, this Opel “Junior” city car (A-Segment) could be sold in the US if Opel isn’t sold first and if union boss Klaus Franz gets his way. Though GM has ruled out selling the Opel brand in the US, Franz tells AM und S that
I can see strong demand for this car in the cities of the East and West coasts.
But if the Opel brand is off the table, what will this car be sold as? There’s been no rumor yet of a Buick-branded microcar, but Cadillac did recently show an A-Segment concept, called the ULC, that could tip the strategy for this car’s US-market design and branding. It’s just too bad TTAC’s Best and Brightest answered the question “Does Cadillac Need A MINI-Fighter?” with a resounding “NO”. But would a ULC-style micro-Caddy be any less appealing than a baby Buick? This car will be a tough sell coming from any of GM’s remaining brands, but with CAFE increases in the cards (and as prices rising anyway) this may an unavoidable conundrum.

More by Edward Niedermeyer
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Arrgh. That short back window on the sides looks several kinds of wrong. It seems too close to the Sonic/Aveo to add it to a Chevy lot. Is the chassis qualified to sell it as a premium vehicle? GM often has that problem selling Euro models to Americans. After getting the cars here, they have to charge higher prices for them, so they try to dress them up as premium ("Catera"), which fails, or they try to leave the car relatively simple, and it's still too expensive for US expectations (Saturn Astra? or did that die because they never advertised it?).
Maybe it's just me, but it appears that every micro-car or whatchacallit coming out recently looks suspiciously like a Fiat 500! That rear quarter window also looks like one of those aftermarket windows van owners bought and tacked on in the 70's to dress up their bedroom-on-wheels!
Lacking the retro pedigree of the Mini or the 500, trying to market an A segment car outside of Chevy has no future. It can't tap into any nostalgia at Buick or Cadillac, and it would only diminish the luxury bona fides of either brand.
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