Wild-Ass Rumor Of The Day: Opel City Car Coming To The US

wild ass rumor of the day opel city car coming to the us

According to Auto Motor und Sport, this Opel “Junior” city car (A-Segment) could be sold in the US if Opel isn’t sold first and if union boss Klaus Franz gets his way. Though GM has ruled out selling the Opel brand in the US, Franz tells AM und S that

I can see strong demand for this car in the cities of the East and West coasts.

But if the Opel brand is off the table, what will this car be sold as? There’s been no rumor yet of a Buick-branded microcar, but Cadillac did recently show an A-Segment concept, called the ULC, that could tip the strategy for this car’s US-market design and branding. It’s just too bad TTAC’s Best and Brightest answered the question “Does Cadillac Need A MINI-Fighter?” with a resounding “NO”. But would a ULC-style micro-Caddy be any less appealing than a baby Buick? This car will be a tough sell coming from any of GM’s remaining brands, but with CAFE increases in the cards (and as prices rising anyway) this may an unavoidable conundrum.

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  • ClutchCarGo ClutchCarGo on Jun 16, 2011

    Lacking the retro pedigree of the Mini or the 500, trying to market an A segment car outside of Chevy has no future. It can't tap into any nostalgia at Buick or Cadillac, and it would only diminish the luxury bona fides of either brand.

    • See 2 previous
    • SVX pearlie SVX pearlie on Jun 16, 2011

      @SVX pearlie Saturn was it's own disaster, and Opel merely prolonged the death. Saturn was an anachronism from when each division made it's own cars with their own unique engines and chassis and bodies, in a time when efficiency was the watchword. Saturn tried to sell Opel/Buick-cost cars to women on a Chevy/Pontiac budget. Buick is at higher price point than Saturn. Buick, OTOH, is doing just fine selling lightly-massaged Opels at an appropriate price point which actually recovers the development costs, so they're making money for GM, hand over fist. Volvo & Benz try to sell the C30 at roughly $30k. Buick would be pricing the Astra at or near the same $20k that Mini charges.

  • Mjz Mjz on Jun 16, 2011


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  • Wolfwagen Is it me or does the front end look like a smaller silverado?
  • MQHokie Who decided moving all headlight control to the touchscreen was a good idea? I assume this means no manual high beam control anymore, so you're at the mercy of the automatic system that gets fooled by street lights, porch lights, sign reflections etc. Not to mention a good software bug or a light sensor failure might render the lights inoperable. With all the restrictions the NHTSA has placed on USA headlight design over the years, it amazes me that this is even legal.
  • Teddyc73 The Bronco just doesn't have enough editions and models.
  • ToolGuy @Matt, let me throw this at you:Let's say I drive a typical ICE vehicle 15,000 miles/year at a typical 18 mpg (observed). Let's say fuel is $4.50/gallon and electricity cost for my EV will be one-third of my gasoline cost - so replacing the ICE with an EV would save me $2,500 per year. Let's say I keep my vehicles 8 years. That's $20,000 in fuel savings over the life of the vehicle.If the vehicles have equal capabilities and are otherwise comparable, a rational typical consumer should be willing to pay up to a $20,000 premium for the EV over the ICE. (More if they drive more.)TL;DR: Why do they cost more? Because they are worth it (potentially).