By on February 1, 2011

January 2011, US Light Vehicle Sales

Automaker Jan. 2011 Jan. 2010 Pct. chng. 1 month
2011
1 month
2010
Pct. chng.
BMW Group 18,683 15,436 21% 18,683 15,436 21%
Chrysler Group LLC 70,118 57,143 23% 70,118 57,143 23%
Daimler AG 17,636 15,443 14% 17,636 15,443 14%
Ford Motor Co. 126,981 116,277 9% 126,981 116,277 9%
General Motors 178,897 146,315 22% 178,897 146,315 22%
Honda
76,269 67,479 13% 76,269 67,479 13%
Hyundai Group 65,003 52,626 24% 65,003 52,626 24%
Jaguar Land Rover 3,206 2,589 24% 3,206 2,589 24%
Maserati 114 101 13% 114 101 13%
Mazda 14,267 15,694 -9% 14,267 15,694 -9%
Mitsubishi 5,714 4,170 37% 5,714 4,170 37%
Nissan 71,847 62,572 15% 71,847 62,572 15%
Porsche 2,150 1,786 20% 2,150 1,786 20%
Saab Cars North America 658 -% 658 -%
Subaru 18,858 15,611 21% 18,858 15,611 21%
Suzuki 2,562 2,040 26% 2,562 2,040 26%
Toyota 115,856 98,796 17% 115,856 98,796 17%
Volkswagen 26,295 24,614 7% 26,295 24,614 7%
Volvo Cars North America 4,276 -% 4,276 -%
Other (estimate) 298 294 1% 298 294 1%
TOTAL 819,688 698,986 17% 819,688 698,986 17%

TTAC’s on top of all of the monthly sales news, as the industry records its first month of sales in the new year. (Data courtesy Automotive News [sub] ). Ford and GM, the first automakers to report, show solid gains, seemingly confirming analyst estimates of a 12.4m unit SAAR this month. But don’t read too much into the trend, as Reuters reports that auto sales momentum stalled in the final weeks of the month, prompting JD Power to lower its SAAR expectation from 12.2m units to “between 11.5m and 12m.” According to a JD Power spokesman,

the sudden slowdown in sales in January could reflect both the impact in winter storms and the absence of new sales incentives from major automakers. Those kinds of discounts, including cash-back offers, were down 12 percent in January from December

Check back regularly as TTAC unravels January’s sales performance from all of the automakers.

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