Hyundai Hands Out Free Hydrogen Cars

Bertel Schmitt
by Bertel Schmitt

More little steps on the hydrogen fuel cell front, part of the walk-up to the big 2015 launch: Hyundai signed a memorandum of understanding with Norway, Sweden, Denmark and Iceland to supply hydrogen fuel cell electric vehicles to public organizations in a pilot program, The Nikkei [sub] reports.

Hyundai will supply the cars gratis. “The initial agreement will help Hyundai Motor Group to take the lead in the hydrogen fuel cell car market in Europe,” says a slightly optimistic statement. Be it as it may, there is definitely something afoot with Hydrogen in Europe, Korea and Japan.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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