Chrysler Sales Bounce 22 Percent In January
TTAC’s monthly sales coverage rolls on with a look at Chrysler, which saw sales rise 22 percent last month. The volume increase, driven by the Jeep, Dodge and Ram brands, was the second bit of good news Chrysler announced this week, following up its water-into-wine 2010 financial results. Like Ford, Chrysler Group’s problems remain with its “luxury” brand, Chrysler. The eponymous brand fell 7%, although a 45% increase in T%C volume helped mask deeper drops in other models like 300 (1,329 units), PT Cruiser (342 units) and 200/Sebring (1,482 units). Though 200 and 300 sales should increase due to their current production changeovers, Chrysler still has a lot of work to do to make the Chrysler brand relevant again. Jeep, on the other hand, is rolling, with sales up 47%. Grand Cherokee led the way again, up 130% to 7,612 units, Wrangler and Liberty added over 30% each, and Patriot was up 75%. Dodge saw Caliber, Avenger, Journey and Charger lose volume last month, but big increases in Caravan, Durango and Challenger helped bring the brand up 22%. On the truck side, Ram was up 22%, while Dakota dropped to 823 units.
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