The Truth About Cars Announces The Top Ten Automakers Of 2010

Bertel Schmitt
by Bertel Schmitt

Now that most of the large car companies have supplied their numbers, TTAC has compiled its annual table of the world’s largest automakers. In doing so, we have attempted to come as close as possible to the methodology used in the official OICA list, which will be published some time this summer. Here is the 2009 version as a reference. And here are TTAC’s Top Ten of 2010:

Top Ten Automakers 2010

Rank


2010
Name


Production 2010*Production 2009**Rank 2009Change


1 Toyota Group 8,557,3517,234,439118.29%2 General Motors Group 8,389,7696,459,053229.89%3 Volkswagen Group 7,140,0006,067,208317.68%4 Hyundai Motor Group 5,744,0184,645,776523.64%5 Ford 5,313,0004,685,394413.39%6 Nissan 4,053,7012,744,562847.70%7 Honda 3,643,0573,012,637720.93%8 PSA Group 3,602,2003,042,311618.40%9 Suzuki 2,892,9452,387,5371021.17%10 Renault 2,625,7962,296,0091114.36%

* According to data reported by companies, sources hyperlinked, see remarks


** According to OICA

The OICA list is the industry benchmark for motor vehicle production. Therefore, we have tried to replicate its methodology as closely as possible. This means:

  • Use the manufacturer groupings as in OICA 2009
  • Use all motor vehicles built by a manufacturer, from mini vehicle to heavy truck
  • Use production, not sales

The OICA methodology is debatable and is being constantly debated, but we are not here to change it. We are trying to come as close to the final ranking as possible. The idea of this list is not to put a new spin on matters. The idea is to give our readers data for which others have to wait half a year.

This list is as good as its sources. We have used official data delivered by the manufacturers only. The sources are hyperlinked. The only exception is Hyundai Group, it leads to an article where the official data from Hyundai and Kia are aggregated to comply with their joint OICA reporting.

Where we had a choice of production or sales, we took the production number, as required by OICA. The exacting Japanese are usually very precise in their data delivery. They carefully separate sales from production and give you tables that even capture CKD kits in transit. Other countries and companies are more opaque. If no production number is given, we need to take what we have. Where “deliveries” or “sales to wholesale” are specified, that number is usually close to “production.” Rarely does a manufacturer count a car as sold when it is actually sold to the end user.

For comparison, the 2009 production number and rank are given. They are single sourced from OICA.

The percentage change number is a calculated number for reference only. It measures the difference between the 2009 OICA number and the reported 2010 number. If manufacturers use different numbers than what they report to OICA, this calculated percentage will differ from theirs.

This list remains a work in progress. It is not unusual that a number appears in these year-end releases, then another number appears in the annual report, only to be followed by a different number at OICA. Even after OICA publishes a number, it does not remain cast in stone.

Nissan for instance reported to OICA an annual production of 2,744,562 units for 2009. In Nissan’s new 2010 production and sales release, that 2009 number rose to 2,953,216 units. That’s a good 200,000 more. Why? No idea.

Whether groups aggregate their numbers or not is up to the groups. If Nissan and Renault would report together, they would have unseated the Volkswagen Group from its #3 spot. But Nissan and Renault so far never reported together. They issued a joint press release though. Volkswagen and Suzuki could also pool their production, arrive at 10 million units and make that exercise utterly boring. (Speaking of which, message to the scribes who like to jump the gun: The Volkswagen number does NOT include Porsche yet. It most likely won’t include it in 2010 either.) If Fiat and Chrysler would report together, they would still be on the list, in most likely. But they don’t report together. When the manufacturers change their reporting, we will change with them. Before, we won’t.

The list itself needs no commentary, it speaks for itself. For easier reading, the position changes were marked green for up and red for down.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Th009 Th009 on Jan 31, 2011

    You could do at least five different tables for ranking production numbers: 1. Individual brands 2. Companies and subsidiaries with over 50% ownership (GM, VW etc) 3. Additional "groups as recognized by OICA" 4. All groupings with cross-shareholdings 5. Groupings with pro-rated production (ie add 38% of Kia to Hyundai production) In my mind, the first and last are the ones that make the most sense ...

  • Eldard Eldard on May 12, 2011

    Ford used to sell in the 6-7 million range several years ago. How the mighty have fallen.

  • MaintenanceCosts I wish more vehicles in our market would be at or under 70" wide. Narrowness makes everything easier in the city.
  • El scotto They should be supping with a very, very long spoon.
  • El scotto [list=1][*]Please make an EV that's not butt-ugly. Not Jaguar gorgeous but Buick handsome will do.[/*][*] For all the golf cart dudes: A Tesla S in Plaid mode will be the fastest ride you'll ever take.[/*][*]We have actual EV owners posting on here. Just calmly stated facts and real world experience. This always seems to bring out those who would argue math.[/*][/list=1]For some people an EV will never do, too far out in the country, taking trips where an EV will need recharged, etc. If you own a home and can charge overnight an EV makes perfect sense. You're refueling while you're sleeping.My condo association is allowing owners to install chargers. You have to pay all of the owners of the parking spaces the new electric service will cross. Suggested fee is 100$ and the one getting a charger pays all the legal and filing fees. I held out for a bottle of 30 year old single malt.Perhaps high end apartments will feature reserved parking spaces with chargers in the future. Until then non home owners are relying on public charge and one of my neighbors is in IT and he charges at work. It's call a perk.I don't see company owned delivery vehicles that are EV's. The USPS and the smiley boxes should be the 1st to do this. Nor are any of our mega car dealerships doing this and but of course advertising this fact.I think a great many of the EV haters haven't came to the self-actualization that no one really cares what you drive. I can respect and appreciate what you drive but if I was pushed to answer, no I really don't care what you drive. Before everyone goes into umbrage over my last sentence, I still like cars. Especially yours.I have heated tiles in my bathroom and my kitchen. The two places you're most likely to be barefoot. An EV may fall into to the one less thing to mess with for many people.Macallan for those who were wondering.
  • EBFlex The way things look in the next 5-10 years no. There are no breakthroughs in battery technology coming, the charging infrastructure is essentially nonexistent, and the price of entry is still way too high.As soon as an EV can meet the bar set by ICE in range, refueling times, and price it will take off.
  • Jalop1991 Way to bury the lead. "Toyota to offer two EVs in the states"!
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