Ask The Best And Brightest: How Much Do You Trust The Automotive Industry?
Well, the global car business is not as trusted as the technology business, according to Edelman’s 2011 Trust Barometer study, but it’s now doing better than any other industry out there. Yes, really. Cars may have taken some lumps over the last several years, but thanks to improvements in auto industry trust in the US and China, it’s now beating everything from telecom to pharmaceuticals to food. Does the auto business deserve that trust? That’s a question for you to answer…
According to Edelman’s survey of 5,075 college-educated people in 23 countries, the following issues are most important developing trust with company:
Finally, for all the advertisers out there, we’ll add another slide which shows that, in the new global economy, online news sources like TTAC are the new drivers of corporate credibility.
And, for some context on what it takes to appear trustworthy in the modern media environment, we’ll conclude with the following slide:
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The X-Files taught me to "trust no one".
The real question here is why did brewing and spirits score so low?