Acura's TSX Sportwagon Pricing Is Confusing

by Edward Niedermeyer

Published: December 8th, 2010

acura s tsx sportwagon pricing is confusing

On sale at Acura dealerships on November 23, the 2011 TSX sedan with 2.4L I-4 engine has an MSRP of $29,610 for both manual and automatic transmission models. Equipped with the available Technology package, the MSRP is $32,710. The TSX sedan with 3.5L V-6 engine has an MSRP of $35,150, or $38,250 when equipped with the Technology Package.

The 2011 TSX Sport Wagon goes on sale December 21 with a base price of $30,960. When equipped with the available Technology Package, the TSX Sport Sedan will have an MSRP of $34,610 [emphasis added].

But even if we ignore Acura’s confusing typo, there’s still plenty here to not understand. Why is the “Wagon Tax” $1,350 for standard TSX models, but $1,900 for Technology Package-equipped sportwagons? Put another way, why is technology $550 more for five the five-door models? And another thing: if there’s no price difference between the manual and automatic transmissions, why isn’t a manual transmission even an option on the Sportwagon? Why not put a price on the autobox and let Wagon buyers get their Technology Package for the same price as sedan buyers? Remember when things were simple in Acura pricing-land?

#Marketing #NewCars

Edward Niedermeyer

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Dave M. on Dec 09, 2010

For this $$ you can get the fully-loaded larger Passat wagon with change left over.... but then you wouldn't have the Acura/Honda reliability or resale. Tough choices.....

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Findude on Dec 09, 2010

I'll give them a "C" for trying, and I even like Honda/Acura. Sure, this is more "wagon" than almost anything else available, but it still misses the wagon plot by a big margin. So, some simple instructions for simple-minded designers and marketing folks: --a wagon has to have a great greenhouse all the way to the D-pillar. That last side window should be as tall at the tail end as the tallest section of glass on the side of the car. Forget the swooping character lines--give us real windows and real rear visibility. --the rear window has to be near vertical and the roof should be essentially horizontal from the top of the windshield to the top of the tailgate. It's supposed to be a wagon, it's all about closing the tailgate over the biggest box possible. If that were not interesting to me, I'd just buy a sedan!

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Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
Analoggrotto I don't see a red car here, how blazing stupid are you people?
Redapple2 Love the wheels
Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.