Introducing The Chrysler PT Corsa

by Edward Niedermeyer

Published: November 24th, 2010

When Chrysler revealed its Five Year plan last year, product plans showed the PT Cruiser dieing off after 2010 with no planned replacement. Then, earlier this year, Chrysler rebadged a Lancia Delta and brought it along to the Detroit Auto Show without saying much about it. Now, Motor Trend says a production version of the Chryslerized Delta Concept will be shown at the next Geneva Auto Show, raising the possibility that the Lancia could come to the US… and soon. Sure, it’s possible that the Delta will simply be for other markets where the Lancia/Chrysler two-face will show its Chrysler side (the UK and Brazil come to mind), but Chrysler needs to beef up its US volume to keep the turnaround turning around. And that means not only replacing the PT, but bringing customers in with something new and fresh. Could a PT Corsa fit the bill?

#Branding #Chrysler #Design #FutureVehicles #Lancia

Edward Niedermeyer

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3 of 27 comments

TriShield on Nov 25, 2010

The Fiat 500 is a more of a PT Cruiser replacement than this is. In fact it's being assembled in the former PT Cruiser plant if I'm not mistaken.

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- Jimmy7 on Nov 25, 2010
  
  And as soon as it's 15% bigger and 15% cheaper it'll sell like the PT Cruiser first did.
  
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CutlassSupreme on Nov 27, 2010

I think this car is perfect for the new Chrysler. It fills a hole in their line-up with a relatively pedigreed entry-level hatch that is fairly upscale (where Chrysler is heading) and more importantly has nothing to do with the atrocious Caliber. It also resembles a modern interpretation of the PT Cruiser (to my eye at least). So I would rebadge it as the PT Cruiser and maybe change the front end to look a bit more like the outgoing Cruiser, although the back actually resembles the Cruiser's rear. It would effectively replace the PT Cruiser in Chrysler's line-up, give Chrysler some new blood, cash in on some continuity from the PT (as it was loved and an icon) and help point the brand upmarket

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