BMW Announces Environmentally Friendly Drivetrain Of The Future
Major players in the industry think that EVs are a stopgap measure at best. Volkswagen declared that nobody wants EVs, except governments. In Japan, Toyota and Honda are talking louder and louder about hydrogen. There must be something better than plugins: A revolutionary technology that powers the car from a renewable energy source in an environmentally responsible fashion.
BMW just found what the world needs.
BMW’s CEO Norbert Reithofer said today that automakers, especially German automakers, need to look beyond electricity as the only renewable energy source. He thinks it’s foolish to focus on a single technology, reports Associated Press via Canada’s CTV.
Ok, ok, what is it? You’ve heard it here first:
Reithofer said Germany’s leading automakers “have to come up with something new.”
No kidding, really? You bet. Reithofer predicted that future cars will be based on “a new concept, new construction.”
It’s that simple. German ingenuity at its best.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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It's such an advanced technology, no word for it yet exists in the English (or German) languages.
Translation: "How can we con the ignorant chumps out of more of their taxmoney...Oh...We can call it the Quantitative Easing Drivetrain and tell them it runs on rainbows and exhausts Haagen-Dazs"
Obviously they've found a way to power cars using their drivers' arrogance - their implementation will no doubt be industry-leading.
Gotta love that BMW hubris... so supremely confident that it can trash the competition while offering absolutely nothing in return. It reminds me of Toyota's self-congratulatory "quality award" commercials, which tried to pawn off a showroom full of bland products just as a tidal wave of recalls and Sonatas was approaching. The Emperor's New Clothes should be mandatory reading at auto executives' college.