2011 Dodge Lineup: Are The Prices Right?

by Edward Niedermeyer

November 1st, 2010 11:06 AM

Dodge’s re-boot of its product lineup is largely complete, and with new and refreshed vehicles heading to dealerships soon, it’s released pricing on its new lineup. Dodge’s new pricing list can be found here, or hit the jump for highlights.

Please note: all prices do not include delivery or destination charges.

The base price of the updated Avenger sank slightly, from $20,230 to $19,245 for the base “Express” trim level. Prices range from their to $23,745 for the top-level “Heat” package.

The Dodge Journey’s base price rose significantly, from $20,490 to $22,245 for a new 2011 Journey “Express.” Prices for the refreshed model are running about $2,000 higher than equivalent trim levels for the outgoing model, suggesting that quite a bit of work has been done to improve the lackluster crossover. Prices now top out at $32,740 for the “Luxe” top trim level, whereas the previous top-end model (R/T, 7 passenger, AWD) came in at just under $30k base.

The 2011 Dodge Charger has seen more modest price increases, including a $580 jump in base pricing for SE models, from $24,590 to $25,170. “Rallye” package-equipped Chargers start at $27,420 compared to $26,645, and R/T models now start at $30,170. Top-end Charger R/T “Max Package” with AWD cost $37,320, although SRT8 pricing has not yet been released.

The new 2011 Durango is one of the few completely new vehicles in the Dodge lineup, making comparison to its predecessor’s pricing difficult. Base prices for the Durango “Express” start at $29,195 for rear-wheel drive. Prices climb from there to $43,795, which is what a “Citadel”-spec, AWD Durango will set you back.

Caravan prices are up as well, as Dodge seeks higher prices for its refreshed minivan. Base-level “Express” pricing starts at $24,995, up nearly a grand from $23,660 for the outgoing SE model. Top-trim level R/T Grand Caravans will now cost $30,595 up only slightly from the current price of an SXT “L Package” model ($30,160).

Finally, Challenger prices have climbed, with the new Pentastar-engined SE coming in at $24,670, compared to $23,245 for the outgoing SE. R/T models actually start slightly lower than before however, starting at $29,670 instead of $30,860.

Changes to Dodge Caliber pricing were not released.

#Dodge #Marketing #NewCars #Pricing #Sales

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2 of 21 comments

Steve Biro on Nov 01, 2010

Remember now, that this "refreshed" Chrysler lineup is essentially intended to tapdance until the real new products with the stronger Fiat connection become available in a couple of years. And, frankly, the improvements most models have received over the past year or so are real. The cars are better. Maybe not class-leading, but definitely, noticably and measurably improved. As for the Caliber... my brother and I rented one last year and while it's not particularly deluxe, it worked well and I can definitely see the appeal of the vehicle for those who must shop in the $14-$17K price range and need something with a bit more utility than the current-generation Ford Focus, Hyundai Elantra sedans, etc. But the Chrysler lineup, taken as a whole, still has too much emphasis on "full-sized" vehicles with fuel mileage that begins in the teens.

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Pete Zaitcev on Nov 01, 2010

That collage makes Dodge look like a dead brand.

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