Chevy Volt Ad Campaign Tagline: "More Car Than Electric"
October 19th, 2010 5:09 PM
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Is it a concession to the reality that the Volt isn’t actually an all-electric vehicle all the time? The Volt’s advertising campaign is about to break, and that’s the chosen tag line. How about “More Hybrid Than Electric”? Others?
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"The best we can do for now"
"Close enough for government work!"
"More past than future"
How about - "Chevy Volt - Prepare to be shocked!" Shockingly expensive! You'll be shocked every month when you make the payment! Shockingly poor range! You'll be shocked every time you switch to gas and get less MPG than a diesel! Shockingly complicated! It's a new GM platform. Like the first time we did an automatic transmission. It'll be in the shop a lot, and when it is you'll be shocked by how little our technicians understand it. Electrical engineers they aren't...