What's Wrong With This Picture: $548 Per Horsepower Edition

by Edward Niedermeyer

Published: September 15th, 2010

what s wrong with this picture 548 per horsepower edition

At $103,100, the just-announced Porsche 911 Carrera GTS costs $12,600 more than a Carrera S. With only 23 horsepower more than the S, the GTS’s premium works out to about $548 per horsepower. Or $6,300 per letter on the badge. Sure, you get a rear-drive version of the Carrera 4 body, an option that’s only been made recently available on the über-priced 911 Sport Classic, but other than that (and a claim to the title of fastest Carrera-badged 911 ever built), the GTS doesn’t appear to bring all that much to the table. And though the lightened, more powerful GT3 costs $25k more than the Carrera S, its extra power brings the per-horsepower premium to a more value-oriented $503. On the other hand, a Corvette ZR1 offers 200 hp more than even the GT3 for less money. As has always been the case, if dollars per horsepower is your game, you’ve still got to go to Detroit.

#3WTP #Luxury #Marketing #NewCars #Porsche

Edward Niedermeyer

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2 of 15 comments

Dimwit on Sep 15, 2010

BTW, I still want one. I'd have to win a lottery, of course. *sigh*

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Ronman on Sep 16, 2010

I think this is the ultimate carrera. on every blog since yesterday everyone is comapring it with the GT3, but this is very different. it's mainly very similar but the GT3 is just so much of a eye magnet, this is some sort of sleeper 911...I want... I like, i can dream no?

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