Foreigners Create "Homegrown" Brands For China
China has a dizzying array of car brands. Nobody is quite sure how many car manufacturers there are. Number of car brands in China? Anybody’s guess. Well, there will be a new one. Nissan created a new brand exclusively for China. They call it the Venucia. Solid Chinese name …
Starting in 2012, Venucia vehicles built together with Nissan’s joint venture partner Dongfeng will be priced lower than the Nissan brand. Their target are “first-time car buyers among the less affluent middle class in regional cities,” as The Nikkei [sub] reveals. And truth be told, in China the car will be called “Qichen” which means “morning star” in Chinese. So why give it a western name if it’s for China only? Inscrutable orient …
Using Nissan’s technology, the joint venture will design Venucia vehicles and assemble them. Pricing will start from 50,000 yuan ($7370).
According to the Nikkei, Honda and GM also plan to introduce China-only brands for next year. The thinking is to deliver entry priced models without damaging the “foreign” halo of a brand.
Isn't the last one on the bottom row the exact Citroen emblem?
GM-SAIC launched one with a logo/name very similar to Iran's IKCO Samand. It's the same advice I read some days ago from Managing the Dragon.
"According to the Nikkei, Honda and GM also plan to introduce China-only brands for next year." Doesn't GM already have a China-only brand? You know, Buick?