Toyota Issues July Results
If you think Toyota has problems, you sure can’t see them on their monthly report. Toyota just released sales and production numbers for July, and they look beauteous:
From January through July 2010, worldwide production rose 40.3 percent to 5m units. The July number is a bit more subdued (+ 10.7 percent worldwide,) but there is not a single minus sign on the whole report.
Last year in July, Toyota had made half of their annual production (7.2m). By that formula, Toyota could break the 10m mark this year. Unlikely to happen. The Japanese home market is expected to collapse in October. The U.S. market does not show signs of vigorous recovery. The European market will remain anemic. In China, Toyota does not have a strong position, and even China is cooling off a bit.
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Oh Yeah... The unions pulled a segment of the blue collars,into the middle class. In recent times, economic reality has pushed this same group back down to the working class,"where they belong". At least that is the sentiment voiced by many of the "white collar" middle class. As "Zackman" pointed out, say good bye to a huge group of consumers,and they ain't coming back. I've bought eight new cars in my life. I'm never going to buy another one. Most,if not all of my peers feel the same way. We ,the well paid union members, were the low hanging fruit,on the socio economic scale. So guess what socio economic group might now have replaced us as "the low hanging fruit" ?
So ...your gonn'a move to another country. Seems a bit radical. Do entry level "white collar" jobs pay 40 or 60k a year in India?
Toyota makes the most durable, reliable, and affordable cars on the planet. They will continue to grow and prosper.
Americans love an underdog, and that's how Toyota seemed when the UA thing was going down. I don't think people were very concerned - maybe even thought it was bunk - and responded by continuing to buy Toyotas.