By on July 1, 2010

Like several other full-line manufacturers, Nissan’s car sales lagged in June (up 2.7 percent), as the brand’s nearly 11 percent growth was driven primarily by increases in truck sales. On the other hand, few of its vehicles actually lost sales. The Cube dropped 11 percent to 1,896 units, and the Altima fell 2.6 percent, as did Nissan’s sportscars, the 370Z (-3.5%, 892 units) and GTR (-44%, 84 units). Every truck and Infiniti vehicle was up, though, leaving Nissan with a solid, if generally weak sales month. Full numbers after the jump.

Get the latest TTAC e-Newsletter!

6 Comments on “Nissan Grows Sales 10.8 Percent...”

  • avatar

    Cube is a dud. The Kia Soul is the right way to do this, and sold over 6,000 units last month.

  • avatar

    Hey look – the EX outsold the GT-R! Congrats, EX!

  • avatar

    Wow only 1,604 Titans sold. No wonder Nissan wanted Chrysler to build the next one.

    • 0 avatar

      Certain vehicles make salespeople run the other way when we see one pull onto the lot. The Titan has become one of those over the last couple years. Resale value is very low. Kelly Blue Book pegs it pretty low to start, but looking at Manheim auction reports or the Black Book and the story gets even more grim. Nine times out of ten, unless the customer paid cash for the thing or put down a huge down payment, they are woefully upside-down in the car, and they always think it’s worth 50% more than it is.

      Titans can be a great buy on the used market if you need a truck you aren’t going to work that hard (after all, the bed is bolted to the frame with hardware that isn’t much more heavy duty than what I’d use to hang a picture up on the wall) but woe be it on anyone who buys one new for anything close to MSRP and expects to be able to trade out easily.

    • 0 avatar

      @ NulloModo,

      Reminds me of the first-gen Acura Legends that used to plague me as a salesman in the early 1990s. A Legend in their owners’ minds, if nobody else’s.

      At least the Acuras were fundamentally decent cars… maybe even a used-car bargain. But the Titan is another story. Along with its assembly-line brother Quest (of which I was an unfortunate owner), it represents a shocking quality decline for Nissan. I suspect that the Titan is a “value trap” rather than a genuine bargain.

      Give Carlos Ghosn credit for rescuing Nissan from the brink, as Lee Iaccoca did for Chrysler. Just remember what eventually became of Chrysler.

  • avatar

    …a solid, if generally weak sales month.


Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • el scotto: @Corey; Sir, real-world 2009 IS250 owner here. 75K (or so)miles. I bought mine coming in off a lease....
  • 28-Cars-Later: “As you have already guessed parts and service will be challenging” What issues did you...
  • Kendahl: Outside of normal maintenance (tires and battery), the only things that have broken on our Focus are the...
  • MrIcky: This study needed more information. I wonder if some of the cost involved is basically paying for techs to...
  • Nick_515: A bureaucratic approach like this can ONLY lead to the RAV4 of the category… which is the IS250....

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber