Hyundai/Kia Keep On Keepin' On, As Combined June Sales Rise 28 Percent

by Edward Niedermeyer

Published: July 1st, 2010

hyundai kia keep on keepin on as combined june sales rise 28 percent

Once again, Hyundai-Kia have netted another positive year-over-year month, with both brands shattering their June sales records and Hyundai setting a new all-time monthly market share record. Hyundai has been year-over-year positive for 18 months straight now. Most importantly of all, in this weak market, is Hyundai’s claim that

The strength of our new product has driven a 45 percent pure retail sales increase while simultaneously allowing us to reduce incentive spending by about the same amount…While our total sales are up 25 percent calendar year-to-date, our fleet sales are down 21 percent

Please believe, every automaker in the US market wishes they could say that right now. Full numbers after the jump.

#Hyundai #Kia #NewCars #Sales

Edward Niedermeyer

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4 of 38 comments

SherbornSean on Jul 01, 2010

Mtymsi, I wouldn't call Hyundai tiny by any means. They are on track for 220K in annual sales for the Sonata -- that's $4B+ in annual revenues from just one model. In another year or two, Hyundai will pass Chrysler in US sales. If you exclude pickups and fleet sales, Hyundai is already in the same ballpark as the big boys.

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- Mtymsi on Jul 01, 2010
  
  I'm not at all demeaning Hyundai's accomplishments but they too have fleet sales as evidenced by rental fleets. Excluding the F-150 and Silverado has a dramatic effect on market share comparison. I was referring to Hyundai's total U.S. market share vs. that of GM, Ford, Toyota and Honda and by that comparison Hyundai is not anywhere close to those four nor will they be any time soon. Obviously they are on the right track with the new Sonata but one model is not going to catapult them into the market share the largest manufacturers have. IMO if they continue their current sales increase rate Hyundai is still a good decade away from being a major market share holder in the U.S. and as we have seen a lot can happen in that time frame. It isn't as though the current market share leaders are going to sit idly by and let Hyundai gain market share at their expense. One other thing I think is worth mentioning is that Ford is poised to dramatically increase their current car market share with the Fiesta and upcoming Focus owing to both the vehicles and the size of their dealer network. I think they will sell about 200,000 more cars annually than their current numbers.
  
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- Jack99 on Jul 01, 2010
  
  @mtymsi Except that the Sonata isn't the only car raising their market share.
  
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Don1967 on Jul 02, 2010

The real news is not just Hyundai's sales increase over 2009, but the fact that these numbers build on top of a strong 2009. Most other "gains" being reported are more like "recoveries". Seems like everyone has strong feelings about Hyundai, either positive or negative. I am firmly in the cheerleader camp, having rolled the dice after 25 years of Honda and Nissan ownership and coming away impressed. It's not just about price or style; it's about superior build quality. Those still waiting for proof can keep on waiting if they like. But I suspect that they will be the ones paying top dollar for my Santa Fe when it comes off lease.

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