GM Tops June Incentive Spending
July 13th, 2010 8:01 PM
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Edmunds has released its “true cost of incentive” index for June [via BusinessWire], and once again, GM took the top spot, followed by Chrysler and Ford. Detroit accounted for 61.3 percent of all incentive spending last month, with Trucks and Premium Sportscars attracting the highest incentives.Says Edmunds’ Michelle Krebs:
Last June incentives were sky-high, but sales were depressed, as buyers waited for details on the Cash for Clunkers program. If the industry was truly recovering, we would be blowing last June’s car sales numbers out of the water
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Building a high quality, desirable car and selling it at an honest, up-front price is still the incentive I am looking for before buying a new car.
I find it interesting that GM's "true cost of incentive" for June 2010 is up 11.5% compared to June 2009. However, the only other company with such an increase is Toyota, which TCI increased by 63.1% But yeah, the thing that really matters is profit...
So between the massive fleet dumping and offering the industries largest incentives, can we really believe the hype that GM is getting better?
@GarbageMotorsCo. Reading eight of the nine previous comments ,from those that are both informed, and open minded. The answer would be, yes GM is getting better. You asked.