What's Wrong With This Picture: Turbocharging Das Truth Edition

by Edward Niedermeyer

June 28th, 2010 8:36 PM

what s wrong with this picture turbocharging das truth edition

Note to Volkswagen marketing: it’s important to know your competition. The Acura RDX is a compact SUV that comes with a standard turbocharged engine, a fact that makes your already-questionable marketing claim look just plain stupid. Alternatively, this is yet more proof that Acura is the most invisible brand in America. [Hat Tip:Alex Rashev]

#3WTP #Acura #Advertising #Turbo #Volkswagen

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Accs on Jun 28, 2010

False advertising pisses me off. 1. Who actually looks at the motor of their SUV / CUV and goes oh look.. its a turbo charger!? 2. Who actually buys these damn things.. cause its got a turbo charger. 3. Who actually puts it together.. that a SUV and a CUV are two different animals.. REGARDLESS of how GM falsely advertises.. EVERYTHING. As Philadlj says..its a jacked GOLF, and as far as Im concerned with the RDX.. its a CRV. 4. BOTH aren't worth the price of admission, reguardless of the motor in the unit. Its not going to do as designed.. and those who drive it.. drive it because they know no better. 5. Just another piece of stupid marketing from automakers.. who force crap on people who dont know any better.

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- Signal11 on Jun 28, 2010
  
  All valid points, except for number 3 - SUV vs CUV. If you're a person to whom the difference matters, then you're already going in with the knowledge of what you don't want. Everybody else needs a CUV. If they get the two mixed up, no harm, no foul because they were never going to take it on an axle twister anyway.
  
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John R on Jun 29, 2010

"Alternatively, this is yet more proof that Acura is the most invisible brand in America." Talk about a missfire. The RDX might be a swell rig but that motor should have been placed in the TSX for a type-s version before they put it into a CUV.

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- Accs on Jun 29, 2010
  
  If that were true.. Acura should have kept the car the same size as the first gen.. AND TURBOED THAT! The CR-V / RDX suffers from ailments that are not of its own design.. but are because of its own design.. and size v weight v cost comparos against the Toyota garbage. Cant see them being in comparo against a jacked Golf. Then again.. Id have to be snipped to drive either (so thats neither here or there.)
  
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