Nissan. The Juke's On Us

Bertel Schmitt
by Bertel Schmitt

Nissan seems to have a golden hand for mini-utes. First, they had to put in a third shift in Europe for their unpronounceable Qashqai crossover. Now, news reaches us from Japan (via The Nikkei [sub]) that orders for their Juke compact SUV that went on sale in japan a few days ago, the monthly sales target of 1,300 units by over 300 percent in the first week alone.

As of Tuesday, Nissan had received orders for 5,296 units. Nissan plans to roll out the car in Europe and the U.S. this fall. When the car was shown in Geneva, our Ed Niedermeyer called it a “crossunder.” In a commemorative mood, we re-release the b-roll Ed had shown back when.

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4 of 26 comments
  • Joeveto3 Joeveto3 on Jun 16, 2010

    I like everything about the Juke except the lights on the hood. It's far better than so many of the other boring cars out there, with the same design details.

  • Cdrmike Cdrmike on Jun 17, 2010

    This thing will sell like hotcakes. The ladies are all gonna want one. I barely talked my wife out of the "cube"- it had less trunk/hatch space than your average sedan! But, oh, the cute factor.....

  • Herb Herb on Jun 18, 2010

    Well, so I have learned something new. I never had a look at the details of the Pathfinder.

  • I actually think it looks fantastic... not surprised that it actually sells. What else do you get in the compact crossover class, anyway? Boring retreads like the Sportage? The Juke may look unusual, but that's because it eschews tradition styling for something different. The Aztek was just a mess of mismatched cues. Unique sells. Just ask the Prius.