Dodge's Minivan Hip Replacement

Edward Niedermeyer
by Edward Niedermeyer

“Edgy” ads are in for marketers looking to reignite America’s love affair with the minivan. If you thought Toyota’s “Swagger Wagon” Sienna spot seemed strange, check out this inexplicably surreal ad for Dodge’s Caravan. The ad’s creator Wieden + Kennedy was hired to give Dodge a hipper image, but thus far it has singularly failed to capture the magic of its previous auto work, like Honda’s “Cog” spot. Maybe that’s why Chrysler Group decided to go with Gotham for its forthcoming corporate image-enhancing ad campaign.

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  • Joe McKinney Joe McKinney on May 12, 2010

    Apparantly Susan Docherty is now moonlighting at Chrylser. Let's all dress up like cats and do the Minivan Dance!

  • Rwb Rwb on May 12, 2010

    I like it. It's funny, and it makes just enough sense. Cats, mice, & dogs, nothing too complicated, with a little non-sequitur. Are any of you really surprised by vagaries in an advertisement these days?

  • Windswords Windswords on May 13, 2010

    I liked the Sienna ad. This one is not as good (but it's a lot shorter and to the point), but it is better than the Hyundai ad where they shoot the girl out of the over sized rubber band. At least in the Dodge ad you get to see some of the features it has, unlike the Sienna or Hyundai as (where you don't even see the car - I think - I can't remember...).

  • Accs Accs on May 14, 2010

    Ya know... I think I snorted a bit much to actually watch the entire Swagger Wagon ad.. I started thinking.. is this commercial meant for the japanese market? I cant help but love the lines and or the design work, ntm the current technology that shows the wrap around lights fore and aft. I think its a good looking Van.-- Asthetically speaking.. of course. As far as this Minivan ad.. Are these the same people who did I live, I am.. B.S (Jeep?)