The Sikes Aftermath: Lead Balloon Boy Going Down

Bertel Schmitt
by Bertel Schmitt

A few days ago, James Sikes and his runaway Prius was all over news. Until we mentioned that something is fishy. Sikes’ driving skills were put in question. Stories about a wife swapping website emerged. Stories about bankruptcy. Stories about an unpaid lease on the Prius. And sundry other stories. Quickly, Sikes turned into Balloon Boy 2.0

Michael Fumento, director of the Independent Journalism Project, went on Neil Cavuto’s show on Fox Business and said: “It appears that everybody on planet earth suspected that there was something horribly wrong with this picture – except for the national media. The real hoax wasn’t James Sikes, it was in fact our press.”

On his own blog, Fumento fumed at the press: “To test his claim that he actually reached down and tried to pull the accelerator up but it wouldn’t budge I did something that apparently occurred to no other reporter in the country. I actually got in a 2008 Prius to see if it was physically possible to reach that far. I couldn’t get anywhere close. An orangutan could, but whatever Mr. Sikes is, that doesn’t seem to describe him.”

The real blame is on the press, says Fumento: “The red flags were popping up right from the beginning and the media ignored them because they wanted to ignore them. There’s a Toyota feeding frenzy going on and reporters just want their chunk.”

Well, now they dropped the video, and it looks like their editors sic them on Sikes.

The Wall Street Journal [sub] reports that “the investigation of the vehicle, carried out jointly by safety officials from the National Highway Traffic Safety Administration and Toyota engineers, didn’t find signs the brakes had been applied at full force at high speeds over a sustained period of time, the three people familiar with the investigation said.

The brakes were discolored and showed wear, but the pattern of friction suggested the driver had intermittently applied moderate pressure on the brakes, these people said, adding the investigation didn’t find indicators of the heavy pressure described by Mr. Sikes.”

As we vividly remember, ABC had led the “let’s burn Toyota on the stake” faction with the Gilbert video that subsequently turned out as a fake. Now, as the tide turns against Sikes, ABC goes with the flow: “A memo drafted for a congressional panel says the Toyota Prius involved in a California runaway car incident performed exactly as it is designed to in tests trying to replicate the situation…The memo says that each time the technician floored the gas pedal and hit the brake at the same time, the car shut off as it is designed to do.” ABC got ahold of Patty Sikes who complained that “the couple’s lives have been turned upside down and they are getting death threats.”

According to CBS News “a congressional spokesman said the finding casts doubt on the driver’s story.”

Looks like Sikes won’t testify.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Sandy A Sandy A on Mar 15, 2010

    Today the WSJ reported that: "Test on Prius is inconclusive." The system worked when engineers performed a test drive of Sikes's vehicle, the agency said. Engineers also noted that "there was very little left of the car's brakes," the agency said. The inboard front brake pads were completely gone and the outboard pads were down to about two millimeters to 2.5 millimeters, it said, and the brake rotors were damaged. "We would caution people that our work continues and that we may never know exactly what happened with this car," the agency said.

  • Moparman426W Moparman426W on Mar 18, 2010

    I read today that they may recall 1.2 million corollas and matrix's from years 05-07 for stalling problems due to failing modules.

  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
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