Honda Mobbed By CR-Z Buyers
Honda is perplexed and overwhelmed by the demand for their just launched CR-Z small sports hybrid car, says The Nikkei [sub]. Honda had planned for 1000 a month, which turned out to be a big mistake. After one month, they already have more than 10,000 orders, and a hard time filling them. They’ve sold in one month what they wanted to sell in a year, more or less, and the orders keep pouring in.
The CR-Z was rolled-out in Japan Feb. 26. Honda wants to launch the hot little number in the U.S. and Europe in the fall season. Combined annual sales target for the three markets is 40,000 to 50,000 units, subject to change. After the Insight flop, Honda could use a strong hybrid seller.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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