By on February 15, 2010

We get a lot of mail here at TTAC, and we do make an effort to get to as much of it as we can. For example, reader kevin recently wrote in to say how much he enjoyed our past market share breakdowns, and asked us to publish a chart for December 2009. Because he asked so nicely (and succinctly), his wish has come true in the form of this chart. If you have questions, comments or requests for TTAC’s staff, just drop us a line at our contact form. If you’ve already tried contacting us with something important and haven’t heard back (yes, these things do happen), just send us one more email before you give up. We always appreciate the interest, we just don’t always have time to tame the raging inbox. Meanwhile, is Chrysler really two percentage points behind Honda already?

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17 Comments on “Reader Request: December 2009 Market Share...”


  • avatar
    Robert.Walter

    Hi Ed,

    Nice chart.

    New request: Next time please rank by %-share (alphabetically is so randomly useless.)

  • avatar
    crash sled

    The blue oval is doing quite well for itself.

    It’s like Ted Williams said. When you get your pitch, don’t take it, don’t miss it and don’t foul it off.

  • avatar
    twotone

    Looks like Korea wins the gold medal in the US auto Olympics.

    Twotone

  • avatar
    helius

    Just curious – why are Hyundai and Kia separated?

  • avatar
    Ingvar

    So, Toyota and Ford is up (And to a lesser degree, Hyundai/Kia), and everybody else is down. What else is new this week?

  • avatar
    baldheadeddork

    They don’t have historical information, but if you want to check in monthly the Walleye has a really good public page on market share and best selling models. They’re also really, really good about updating the page quickly when the new monthly numbers come out.

    http://online.wsj.com/mdc/public/page/2_3022-autosales.html

  • avatar
    Kman

    That WSJ link was interesting… the most curious thing: Why the 149% jump in year-to-year sales of the *gasp* Cobalt?!?? Any thoughts?

    Second largest jump is the Legacy (111%), and that makes sense what with it being a new model and all. But why the Cobalt?

    Interesting and disheartening to see the Camry plummet several spots, with the slack being taken up, seemingly, by the Altima. Less severe drop, but a drop nonetheless, for the Corolla.

    • 0 avatar
      mikey

      I’m guessing the 149% jump stems from the “bang for your buck” thinking. The same reason Hyundais are flying of the shelves. Maybe that explains the success of Wall Mart,while the other retailers are licking thier wounds.

      If you compare the Corolla,price and looks,to the Cobalt, and remove your “I hate GM bias” It will help you understand why Cobalt went up and Corolla went down.

    • 0 avatar
      bmoredlj

      Thanks for the link! I would’ve expected a Sonata to be up in the top 20, but I guess it suffers from sales cannibalization by the Kia Optima.

    • 0 avatar
      Monty

      ” mikeyFebruary 16th, 2010 at 8:43 am
      I’m guessing the 149% jump stems from the “bang for your buck” thinking. The same reason Hyundais are flying of the shelves. Maybe that explains the success of Wall Mart,while the other retailers are licking thier wounds.

      If you compare the Corolla,price and looks,to the Cobalt, and remove your “I hate GM bias” It will help you understand why Cobalt went up and Corolla went down.”

      +1 Mikey!

      I helped my B-i-L shop for a replacement car for my S-i-L, and the Cobalt 4-door made it to the final three. It’s a decent car for the money, and with the cash on the hood it was a really good buy. It wasn’t the choice in the end, but that was due to do the dealer’s shenanigans, not the car itself. For the record, the final three were the Focus SE, Elantra Touring and the Cobalt LT, beating out the Mazda 3, Honda Civic and Honda Fit. He ended up with the Focus, mostly because of Ford’s Sync and the fact that the Ford salesguy was straightforward and above board in his dealings. And my B-i-L is a dyed-in-the-wool Nissan and Toyota guy, go figure.

      Friggen’ GM really needs to “tune-up” the remaining dealers, because nothing has changed, nothing. Bait and switch, outright lying about the car, sneaking in several add-ons to the price, and the most galling, a $450 admin fee for preparing paperwork for a cash sale. Based on the car alone, GM Canada had a sale, until the finance guy got involved. Stupid. When are they going to learn?

  • avatar
    86er

    That VWOA is on a tear, I tells ya! In 20 or 30 years they will certainly be USA1!

  • avatar
    obbop

    For as much media attention I perceive (magazine articles, various essays, newspaper write-ups, etc) I am shocked, shocked I tell yah’, that Mazda has a mere 1.8 percent market share.

  • avatar
    Trond

    Probably because Hyundai Motor Co only holds 38 % of Kia Motors.

  • avatar
    NickR

    Fond farewell Suzuki, the absence of your … um, er, things will leave a gaping hole in the marketplace.

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