Fuschia - Otherwise known as "Panther Pink" (Dodge) or "Moulin Rouge" (Plymouth). It's a heritage color, harking back to the days of "flower power", "make love, not war", etc. The only reason they are not calling it Panther Pink is that Hollywood will sue them (Pink Panther).
There is a website tht list all the "high impact" colors that Mopar offered in the late 60's - early 70's including this list of proposed colors that was rejected by Chrysler execs:
Catch Me Copper [I don't see the problem with this one, heh heh]
Unforseeable Fuicha
Statutory Grape
Gang Green
Well Red
Cost Of Living Rose
Fisher Body Rust [LOL!]
Hi-Ho Silver [probably copyrighted]
Frank Lloyd White
My favorite Chrysler color name of the psychedelic era - and I think this one was actually offered - was "Crystal Blue Persuasion."
It should be reintroduced in a low-cost version of the Caliber, with the balance shafts removed from the engine. Then they could advertise, "Crystal Blue Persuation. It's a New Vibration."
BDB:
"1)All men are idiot, immature slobs (seriously, you’re complaining about putting your laundry away? And you’re an adult?) who are on the verge of either going insane or murdering their wives/girlfrieds,
2)All women are nagging, bitchy buzzkills who hate fun."
.....personal experience tells me that #2 is the cause of #1.....except for you baby (just in case she is reading this)
Most advertisements that I catch on TV are extremely idiotic; I didn't think this one was any better or worse. The surprise for me was that Dodge (Chrysler, Fiat et. al) came up with the scratch to broadcast on what is undoubtedly the most expensive TV advertising landscape.
Unfortunately for Chrysler, their credibility is so damaged at this point that I doubt they could advertise anything without a lot of second-guessing.
Here's a few ideas for Chrysler:
1. Get a spokesperson. Ford has Mike, Mercury has Jill, Chevy has Howie. Get someone people like and trust, and stick with them. If Sergio is up to the challenge, even better, but that doesn't always work.
2. Show us your currently shipping, best products. Overall, Chrysler's lineup may be NSFWed, but a Jeep is still a Jeep, there's a market for Charger/Challenger, and the pickups don't completely suck.
3. Show us some soon-to-be imports. Fiat has some appealing cars, and I'm sure they know which models will be available in the near future. Show us a few of those after the vehicles from #2 have a chance to shine.
4. Don'ts. Don't show some dippy concept that'll never see production. Don't talk about a tech that won't be available for 5+ years. Don't feature cars from the glory years in an attempt to rub some of their success onto new products. Don't spend $3-$4 million you don't have for a single chunk of air time. Don't ever say Sebring again.
Why all the fuss? The Charger R/T is a muscle car at a decent price. The one I test drove was almost as much fun as my sister's C6 Corvette. With a better interior, I would have bought the car. These are joyless times and life is too damned short. Why not have some fun? And the Charger R/T is a fun car for the cost of something boring. In that respect, the ad is very effective.
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Fuschia - Otherwise known as "Panther Pink" (Dodge) or "Moulin Rouge" (Plymouth). It's a heritage color, harking back to the days of "flower power", "make love, not war", etc. The only reason they are not calling it Panther Pink is that Hollywood will sue them (Pink Panther). There is a website tht list all the "high impact" colors that Mopar offered in the late 60's - early 70's including this list of proposed colors that was rejected by Chrysler execs: Catch Me Copper [I don't see the problem with this one, heh heh] Unforseeable Fuicha Statutory Grape Gang Green Well Red Cost Of Living Rose Fisher Body Rust [LOL!] Hi-Ho Silver [probably copyrighted] Frank Lloyd White
BDB: "1)All men are idiot, immature slobs (seriously, you’re complaining about putting your laundry away? And you’re an adult?) who are on the verge of either going insane or murdering their wives/girlfrieds, 2)All women are nagging, bitchy buzzkills who hate fun." .....personal experience tells me that #2 is the cause of #1.....except for you baby (just in case she is reading this)
Most advertisements that I catch on TV are extremely idiotic; I didn't think this one was any better or worse. The surprise for me was that Dodge (Chrysler, Fiat et. al) came up with the scratch to broadcast on what is undoubtedly the most expensive TV advertising landscape. Unfortunately for Chrysler, their credibility is so damaged at this point that I doubt they could advertise anything without a lot of second-guessing.
Why all the fuss? The Charger R/T is a muscle car at a decent price. The one I test drove was almost as much fun as my sister's C6 Corvette. With a better interior, I would have bought the car. These are joyless times and life is too damned short. Why not have some fun? And the Charger R/T is a fun car for the cost of something boring. In that respect, the ad is very effective.