By on January 13, 2010

Feeling a little out of touch with the mainstream? (courtesy:hybridmile.com)

It’s incredibly hard to figure out where MSN Autos came up with the headline  “CT&T Set to Take the EV Mainstream” for its write up on the South Korean firm’s presentation at the NAIAS. Hell, the author even admits:

Unfortunately, none of the vehicles is approved for “normal” use on America’s highways and byways. Instead, they are categorized as low-speed vehicles by the National Highway Traffic Safety Administration, the same classification given to golf carts and other similar-sized, 4-wheeled vehicles.

So how do Low-Speed Vehicles (LSV aka NEV) in any way help “take the EV mainstream”? According to CT&T’s marketing director, “until the battery technologies get to the point where batteries are affordable, full-speed electrics are going to be expensive.” LSVs are cheaper, so they must be the way to bring EVs to the mainstream. Besides, who wants to go faster than 25 MPH? Niche enthusiasts, that’s who. Unless of course MSN Autos was talking about the parking enforcement mainstream.

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9 Comments on “MSN Auto Achieves Worst Automotive Headline In Quite Some Time...”


  • avatar
    redrum

    This is probably debatable, but I think “none of the vehicles is approved” is correct, not your [sic].  “None” in this case is being used in the singular.  It’s like saying “not one of the vehicles is approved”.

  • avatar

    I think they are talking about mainstream acceptance, not a sizeable dent in car market. Ask yourself, are scooters mainstream?

  • avatar
    Rod Panhard

    Laugh while you can monkey boy, for tomorrow you will die.
    Well, not really. But here in my uberliberal corner of the People’s Republic of New Jersey, my townships Deputy Mayor for Environmental (emphasis mental) affairs has finagled three precious parking spaces at the local NJTransit station for LSVs. There is currently one LSV in town, a modified golf cart that lacks doors.
    Here’s where it gets scary. I have heard people say, “That looks like a great idea. I’d seriously consider getting one if it had doors.” Yes, they’re afraid they’ll fall out.
    My new year’s resolution was to stop trying to figure out how and why people in my little town in New Jersey think the way they do and come to the conclusions they reach. So believe it or not, there is a market for something like this.

  • avatar
    NickR

    I don’t expect that I will see this alongside the XKE at MOMA.

  • avatar
    kurkosdr

    “Categorized as low-speed vehicle” you said? Just wait ’till some magazine or newspaper crash tests the vehicle, and the whole “mainstream acceptance” goes bust.
     
    For those not in the know, if you have a vehicle and you can’t get it to pass the crash tests, you put a 25Mph limiter on it and you classify it as a “low speed vehicle”, since vehicles of this category don’t have to meet any safety standards. But the weak structure is still there, so in normal conditions (road not golf field), even a colision at 25Mph will send you straight to the wheelchair.

    Things are worse in europe, since there is another category called “quadrocycle”, which also doesn’t require any safety standards, but it doesn’t require the 25mph limiter either. Northern europe will do anything to cut it’s dependence on oil, and apparently tolerating less road safety is one of those things.

    Now you know why the brochures of these vehicles never mention the word “car”, just “EV”. Except the roadster, which is the only real car of the herd.

  • avatar
    Ernie

    If the lower grille is an INTENTIONAL stab at Hummer, then I totally love this picture ;)
     
    Otherwise, we’re back to ‘wtf’ :D

  • avatar
    AccAzda

    On the risk of sounding stupid.. or talking down to anyone..

    Who in their right mind goes onto MSN to check out car news?
    This is like that old / ancient blasted yahoo on USAToday autos.. who gives/doles out car advice on what to buy… vs his 70yr old taste. To listen to him means I should get my head examined. screws implanted.

    They both are (in my opinion) not places yo go for car reviews.

    That’s what CAR sites and are forums are for…

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