By on November 17, 2009

The die is cast. Robert Farago, the man who founded this site nearly a decade ago and nursed it into relevance and notoriety, has left the building. Those of us who remain behind take his burden onto our willing shoulders, dedicated to realizing his dream of a car blog that covers the most relevant industry news and delivers the most unflinchingly honest reviews, commentary and analysis. Though much has changed since TTAC’s founding, the need for the truth about cars has not diminished. The automotive media remains a haven for craven cowardice, mutual back-scratching and unquestioning obsequiousness, and our inviolable mission is to provide consumers and observers with perspectives that stand in stark contrast to the industry business-as-usual. Though no site can remain unchanged after the loss of such a prolific founder, Robert’s work over the past decade is the blueprint for our future. The truth must be told, and we’re forever grateful to Robert for showing us the way and, in the process, building up an outlet that is irrevocably dedicated to these ideals.

On a personal note, I’m humbled by the task of filling Robert’s prolific, principled and notorious shoes. I’m also eternally grateful to Robert for his faith in me over the past 18 months. Thanks to his trust, generosity and patience, I have the honor of replacing him in what may well be one of the best jobs in the world. Thanks to his high standards, tough criticism and brutal honesty, I feel capable of doing some justice to his vision. Thank you Robert, for creating this site, for mentoring me, and for making an indelible mark on the autoblogosphere. It’s been a true honor.

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43 Comments on “TTAC Bids Farewell To Its Founder...”

  • avatar

    I’m glad I had a chance to play a small role in the early years of TTAC. Good luck, Robert.


  • avatar

    Godspeed good sir.  You will be missed!

  • avatar
    Cammy Corrigan

    Good luck, Mr F*. I hope you still stay in the car industry.
    * = Anyone watch “Arrested Development”?

  • avatar

    Let the TTAC Deathwatch begin.

  • avatar

    I can offer RF a bit of advice: Never put your hand on the exhaust.
    Bon Chance!

  • avatar
    Domestic Hearse

    What with his own calls for transparency on the part of manufacturers, when will we get the behind the scenes/Inside Baseball story of the how and why RF is leaving his own website? Or are we to be left to fill that incredibly large, begging question ourselves using rumor, imagination, and speculation as our only guides?

    • 0 avatar

      • 0 avatar
        Domestic Hearse

        I read that, too. RF quit because the owners of TTAC wouldn’t pay contributing writers. So now, the owners are using the funds budgeted for RF’s salary (now that he’s gone) to pay contributors. RF quit his own site in order that his site might pay others. Kind of a “we had to destroy the village in order to save it” spin, huh? This could’ve been written by GM’s PR department with rationale that thin.

  • avatar

    RF will be missed. His efforts to create an  online automotive community that delved deeper than just press releases was a breath of much needed fresh air.
    Edward – all the best with your efforts to keep TTAC focused on the issues that matter in the car industry. However, don’t be afraid to make your own and bring your own personal style (as RF did) to bear on TTAC.

  • avatar

    Thanks Mr. Farago for setting the standard and building a solid foundation. Best wishes to Ed and all those that will continue telling The Truth About Cars.

  • avatar

    Good luck RF, hopefully we’ll be able to find your writing someplace else before long.

  • avatar

    Let the TTAC Deathwatch begin.

    I still truly have hope that the content will continue to be of the highest quality.

    The question in my mind is how many will brave the new AnnaNicoleSmith-trainwreck-abortion-clusterfck-funhouse-it’s-ok-you-tried-Timmy graphics and layout to get to that content.

    But, maybe, that’s just me.

    • 0 avatar

      The new logo looks like every other lame, cookie-cutter, populist, commercial “hey we’re friendly!” car site brand out there.  I don’t want friendly, I want cutting, honest, real opinions.  Offend me, I can take it.  If we stop seeing ‘flying vagina’ references, I’m done here.

  • avatar

    I haven’t been here in a long time, but I immediately notice 2 things: the departure of Mr. Farago (who’s writing brought me in and kept me for years), and the addition of GM ads.  Editorial objectivity?  Compromised.  Whoever owns the site now, good luck.
    If his leaving is related, I applaud him.  RF: keep us posted on your next project.

  • avatar
    Matthew Neundorf

    RF you will be missed! 

    Like many other contributors, I owe the small success I have had with my writing, to you.  Thank you!

    Yours truly,
    Matthew Neundorf

  • avatar

    Best of luck, Robert…and some advice: don’t confuse snarky opinion with insults. You can be snarky without it.

  • avatar

    Edward, full speed ahead. You’ve proven yourself quite capable of adhering to the course that Robert Farago charted, and I suspect we will witness some of your snarkiness shine through!

  • avatar

    Good luck, RF, I hope to follow you to wherever you end up next..

  • avatar

    Good luck in your future endeavors, Robert. I’ve enjoyed the site. If I ever run into you in the little-er parts of Tiverton/Westport I’ll buy you a beer as a way of thanks.
    I’ll buy you two beers if you take Jack Baruth with you when you leave.

  • avatar

    We’ll miss you quite a bit. All of TTAC’s contributors have their own style, but yours is the Original Flavor. I hope you pop up again soon on the interwebs, with your pull-no-punches charisma. I’ll be looking for you.

  • avatar

    The problem that I see with this that for so many years RF and TTAC blasted GM, Chrysler and others for failing to focus on good products and a viable business model. Then TTAC started having financial problems and started brain storming solutions but couldn’t come up with one that worked. So at the end of the day they failed to do what they had criticized others for not doing. And that is why TTAC needs its own death watch.

  • avatar

    Edward (and “staff”), good luck.

    Onward Ho!

  • avatar

    Best wishes, Robert.  May the road ahead be twisty!

  • avatar

    I will miss our beloved Robert and his honest and straightforward criticism of GM. Where o where is Robert going?

  • avatar
    Martin Schwoerer

    Robert will be just fine — with his writing style, his humor and his analytical skills I’m sure he’ll find an employer or investor who is more aware of what he’s worth.
    It’s a real loss for TTAC, but since the site itself, based on Robert’s work, is sound, I think one won’t be seeing a death watch quite yet.

  • avatar
    Oregon Sage

    Eddie, All I can say is  that you’ve earned the job, which happens to be my highest praise in these matters.
    And best wishes to Robert wherever he ends up lighting fires.

  • avatar

    Doffs cap

  • avatar

    I wish only the best for TTAC. Hope that the site hasn’t replaced George Patton with Colin Powell.

    The inadvertent click I made on the facebook link as I logged in says more to me about the new site philosophy than the plethora of ads and format change.

    Adios and thanks for great info over the past few years.

  • avatar

    this is the only car stuff i found worth anything since DED did Automibile so many years ago.  Automobile is not the same, I wonder if thiss will be.

    In any event, thanks, hope u made a bundle unloading this, good luck, i will be watching.

  • avatar

    Well said, EN.
    Whereas RF’s TTAC has traditionally balanced the automotive landscape by countering ass-kissing with ass-kicking, it seems that the new TTAC seeks to be more balanced unto itself.   My inner curmudgeon doesn’t like it one bit, but it’s still the best game in town.  I wish TTAC and Edward all the best.

  • avatar

    Best of luck Robert and Edward

  • avatar
    Ken Elias

    It’s been a most interesting ride on this site Mr. Farago!  Good luck with your next (ad)venture!

  • avatar
    johnny ro

    I already said my goodby’s
    I think they have GM advertising here, um, for the money. Ahem.
    Even so, Neidermeyer is way OK and I like his work- and others still working here – I will stick around for a while as audience.

  • avatar

    Hey Rookie!
    You were good.
    Field of Dreams

  • avatar

    Robert was the first genuinely honest (whether you agreed or not with his opinions, reviews, rants or observations is irrelevant – I happened to more often than not) automotive journalist/automotive op-ed writer/all-things-automotive-writer that I EVER WAS EXPOSED TO, ANYWHERE, PERIOD.
    99.9% of automotive writers can’t tell their ass from a hole in the ground; Robert was brutally honest and incredibly opinionated. All the glossy car mags and corporate-in-the-bag writers offer zilch in the way of objectivity.
    He will be missed immeasurably.

  • avatar

    Robert gave Jerry and me an opportunity to contribute to TTAC and we both appreciate the gesture. He’s a straight-ahead guy who gets to the point in world class time along the shortest route possible. He should do seminars on how to get the wishy-washy out of your life now that TTAC is in his rear view mirror. Thanks Robert, I look forward to future rants in a different playground. 

  • avatar

    I have sent RF a lot of stories & had some very brief e-mail correspondence with him.  Even if we don’t always agree, he always acknowledges stories & often gives me a hat tip :)

    Will miss ya RF.  Good luck in your next endeavour(s).
    [email protected]

  • avatar

    You know, after a post on AB, I just watched that AutoLine After Hours.
    Robert really did well against those 3 tools. McElroy who was talking out both sides of his mouth, wimpily trying to make a point, but so afraid he’d only go 1/2 way and then retreat 2 sentences later. Vines who was the most ranting, over-talking, nutjob BS artist I’ve heard, and DeLorenzo who clearly had his panties in a twist over some recent slight.
    -ALL of whom discredited themselves by going personal on RF. +And not shutting the EFF up after they asked him to answer a question.
    I’d read (on AB?) that it was somehow bad, but I disagree. If there is one thing besides this site that Visibly displays the need to clear out ancient, ass-kissing, point-retreating, wimpy, double-talking, bleeding-heart ‘community’-wanking, prevaricating, Flummery artists and career politicians from the auto industry, it was listening to those disrespectful, idiotic tools talking to RF.
    That was a real Visceral example of why I like this site and RF’s contribution to the auto world. Robert is without a doubt, the Gordon Ramsay of the auto industry.
    … and Detroit is the ‘Kitchen Nightmare’.
    Best of luck, and keep fighting the good fight! Cheers,

  • avatar
    Kristjan Ambroz

    I can also only wish you the best of luck and hope that you will at least drop by occasionnally :)

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