Dodge Marketing Explained. Sort Of.

Edward Niedermeyer
by Edward Niedermeyer

This is the interior of the Dodge Caliber that’s currently on sale in the US market. Not particularly attractive, is it?



Dodge’s plan is to introduce a number of interior trim levels to widen the appeal of its products to a number of “lifestyle segments.” Or, to water down whatever brand attributes Dodge actually has left.

The “thrill seeker” trim level (above) will exemplify the brash, sporty element of the Dodge brand. It is seen as an entry-level for customers who aspire to an SRT vehicle.

The “uptown luxury” trim level (above) is apparently intended as a way to cannibalize Chrysler.

Edward Niedermeyer
Edward Niedermeyer

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  • Carve Carve on Nov 05, 2009

    "OK, so Chrysler brought this car out with a lousy interior, and it cost them sales. How is redesigning it “really dumb”? Seems to me the really dumb move would be to NOT improve the interior" Well, that's just it: they didn't actually improve anything, and now they're saying LOOK AT US LOOK AT US SEE HOW MUCH GOODER IT IS! They needed a substantitive change. This isn't it. It might be just SLIGHTLY better than nothing, but not by much, & it looks like a bunch of afterthought bandaids, so it may actually be equal or even worse to some eyes. Combined with the ridiculous names people won't want to associate themselves with and they'll be lucky to break even.

  • Thebeastofrock Thebeastofrock on Nov 05, 2009

    How do any of these people have jobs? How???

  • Scott So they are losing hundreds of millions of dollars and they are promising us a “Cheaper EV”? I wonder how that will look and feel? They killed the Fiesta because they claimed that they couldn’t make a profit on them and when I bought the first one in late 2010 they couldn’t deliver the accessories I wanted for it! Then I bought a 2016 Fiesta ST and again couldn’t get the accessories for it I wanted. They claimed that the components were going to be available, eventually. So they lost on that one as well! I don’t care about what they say anymore. I’ve moved on to another brand.
  • Michael S6 CX 70 or 90 will not be on my buying list. Drove a rental base CX 90 and it was noisy and the engine noise was not pleasant. Ride was rough for a family SUV. Mazda has to understand that what is good for Miata isn't what we expect in semi luxury SUV. My wife's 2012 Buick Enclave has much better Ride and noise level albeit at worse gas millage. Had difficulty pairing my phone with Apple CarPlay
  • Michael S6 What is the metric conversion between one million barrels and the number of votes he expects to buy.
  • NJRide This could give Infiniti dealers an extra product maybe make it a sub brand
  • Lou_BC Mr. Posky outraged over an old guy passing er releasing some gas. How are those sedan sales going?
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