By on October 19, 2009

Screen shot 2009-10-19 at 11.23.24 AM

TTAC’s MontanaVista sent us the heads-up: Volkswagen has released pricing and official information for its new Golf.  The commentator whose name reminds me of the station wagons of my youth alerted us that VeeDub’s U.S. website has finally been updated, and the death of the Rabbit nomenclature is now officially official. Not that anyone will notice save marketing mavens, who may also wonder if the combination of “Germany’s most loved hatchback” and “It’s what the people want” is a tag-line too far—given that U.S. buyers are notoriously hatchback aversive. The rest of us will delight in the build and price widget. My ideal all-new (to us anyway) GTI includes a $2795 Autobahn seating package (goodness gracious me!), an $1100 DSG gearbox (holy frijoles!), and $224 worth of mats (OCD takes it toll). That’s $28,358. Which is a lot of money for Rabbit.

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26 Comments on “VW Golf: Renamed and Released...”


  • avatar
    srclontz

    It’s a small change, but necessary for an automaker that is trying to appeal to American buyers who want a euro styled vehicle. If they could only take this a few steps further, and stop other attempts to “Americanize” their vehicles…

  • avatar
    segfault

    Does it still have the five-cylinder engine that sounds like it belongs in a tractor?

  • avatar
    SpikedLemon

    Hatchbacks rule. Trunks drool.
    We need more top-notch hatchbacks this side of the pond.

    Yes. The North-America-only 5cylinder and 5spd manuals are still there. The rest of the world gets to enjoy the TSI engines and 6spd manuals – except for the TDI and GTI models. I’m glad they finally dropped the stupid Rabbit name.

    As for the small hatch market: it compares well with the Mazda3 2.5 and Impreza 2.5i but blows the Matrix 2.4 out of the water (mostly due to the Toyota’s poor handling). They’re all similarly priced with similar performance but each have something to offer.

  • avatar
    TZ

    The GTI Autobahn package includes the sunroof.

    The package is: leather, sport seats, sunroof.

  • avatar

    TZ is correct.

    Entered the name change (VW is as wishy-washy as GM and Ford) and prices into TrueDelta’s database some time ago. To configure and compare:

    http://www.truedelta.com/prices.php

  • avatar
    vvk

    No manual gearbox for the 4-door. Okay….

  • avatar
    grog

    Which is a lot of money for Rabbit.

    Which will have all the same build problems and questionable reliability after 10K miles that every other VW sold here has.

    I’d buy a Malibu before I’d buy any VW no matter how nice they look on paper or behind the driver’s seat during a test drive.

  • avatar
    Robstar

    isn’t the rabbit/golf fwd ? For $28k I’d prefer/expect RWD or AWD. No manual option on the 4 door is killer as well.

    I do really like hatches however…

    The autobahn option should include allowances to drive at autobahn speeds :)

  • avatar
    CyCarConsulting

    Will it still fall apart at 50,000 miles? Oh, how I miss that!

  • avatar
    John Horner

    The GTI is very much a specialty version of the car. Nicely equipped normal Golfs are under $20k.

  • avatar
    srogers

    Robstar;
    isn’t the rabbit/golf fwd ? For $28k I’d prefer/expect RWD or AWD.

    How many people know or care? I’d guess that a substantial fraction of BMW owners aren’t even aware that their car is RWD.
    Neither do I subscribe to the belief that RWD is better in all applications. The Golf is competing in a market that values space efficiency and cannot afford to be handicapped with RWD. A properly tuned FWD car can be a joy to drive quickly – ie. Mini, Civic SI, VW GTI, Audi A3, etc.

  • avatar
    fredtal

    If I was in charge of VW I’d fire every one of those marketing clowns who thought calling it a Rabbit was a good idea. Lower the price and sell more cars.

  • avatar
    paradigm_shift

    I wish we got the Euro version of the GTI 2.0 engine with the massive torque increase.

    In fact, I wish we got the Euro versions of alot of things…

    Edit:

    2009 Base Rabbit: $16,300
    2010 Base Golf: $17,490

    I guess those Golf badges are alot more expensive to produce…

  • avatar
    TZ

    paradigm_shift :
    October 19th, 2009 at 2:31 pm

    I wish we got the Euro version of the engine with the massive torque increase.

    That’s what aftermarket upgraded ECUs are for.

  • avatar
    brettc

    I was surprised when I went to vw.com today and they finally had it on there. It’s been on vw.ca for at least a few weeks now. But Canadians like Golfs much more than Americans.

    I built a 4 door TDI with manual transmission, cold weather package and floor mats. It came to just under $25000, which I thought was a little pricey. Since the 2.0 litre common rail TDI is unproven in the NA market, I’ll wait a couple of years to see what type of problems crop up on them. Then maybe I’ll buy one used if they don’t have a ton of expensive problems. Until then I’ll keep my paid-for 2003 Jetta TDI.

  • avatar
    AlexD

    The Canadian “configurator” lists all the Golfs with manual transmission as standard. The TDIs have the DSG option.

    The GTIs are also manuals as standard, DSG as optional.

    Same goes for the Golf wagons. DSG is optional for the TDIs.

    It’s typical up here to see a lot more manuals. My local Subaru dealer sells 50/50 manual/auto and I hardly ever see a Mazda 3 with a slushbox.

    I haven’t compared the trim differences between the 2 countries. Prices seem lower State-side keeping in mind the currencies are nearly at par.

  • avatar
    joeaverage

    Niiiiice…. Will be giving them a good look next time I buy a car. Really, really like my 12 year old VW regardless of what the crowd says about it. CHEAP to own.

  • avatar
    mpresley

    segfault :Does it still have the five-cylinder engine that sounds like it belongs in a tractor?

    That’s because the cyl head, or the block, or something, is supposed to be related to whatever Lamborghini uses. I’m not saying it “sounds” like Lamborghini the car, but the tractor?, who knows…

  • avatar
    charleywhiskey

    “U.S. buyers are notoriously hatchback aversive”.
    Is that really true or is it just an urban legend?
    My view is that after GM screwed up royally with their intermediate hatchbacks in the mid ’80s, they, rather than admitting that the cars didn’t sell well because they were butt ugly, took their customary tack of blaming their customers for bad taste. The PR spin was then that Americans don’t like hatchbacks, so we won’t build them anymore. Of course with few being built, few were sold, QED.

  • avatar
    SpikedLemon

    Prices are lower in the USA vs Canada.

    But Canada has historically gotten a few options not available in the USA: manual tranny in the 5-door being one and often additional color choices not available across the border. I’m not saying it’s justifying the price delta…

    GM hasn’t just screwed up their hatchbacks but they’ve screwed up all their small cars. Crapalier, Cobalt, Sunflower, etc… are all years behind the competition.

  • avatar

    I just don’t understand sedans. The trunk space is useless except if you carry dead bodies or slim cases.

    I’m glad they went back to the Golf name. Rabbit devalued the brand.

    The TDI 2.0 has been on sale for a few years here in Australia. I nearly bought one in 2006 – if I hadn’t emigrated to the USA, it would have most likely been the 2.0 TDI + DSG gearbox.

    thanks,
    Andrew

  • avatar
    PeteMoran

    @ RF

    Is TTAC able to find out what mix of TDi VW think they might be able to sell in the USofA? I wonder what they’re budgetting for.

    Drive the TDi with DSG and you won’t be disappointed.

  • avatar
    ConejoZing

    “If I was in charge of VW I’d fire every one of those marketing clowns who thought calling it a Rabbit was a good idea.”

    XD

    One of the strong factors in my choice to drive a 2007 Rabbit was the name. Yes, the name Rabbit.. with those cute little rabbit symbols.

    I mean Rabbit-ish creatures are cute, right? Like Tewi or Reisen or …

    Anyway, should be a nice GOLF huh?
    (:

  • avatar

    What is the point in pulling your company right out of the market? I suppose the Polo is due in 2011, so there will be an entry-level option that hopefully isn’t held together by glue. These entry-level cars need to start being made to represent the product line, and therefore not cheaply made. Perhaps, oh I dunno, built to take a loss…scary idea. But, I’m sure someone will buy a CC(no idea why), and VW will recoup.

  • avatar
    SpikedLemon

    Pulling out the market? They pulled out of the entry level market in the USA when they released the Mk5 (Rabbit). In Canada they kept the Mk4 as their entry level vehicle; according to the dealers it was very successful at bringing in new owners.

  • avatar
    V572625694

    I’d like to take this opportunity to point out that all the “Build Your Belchfire 3000” widgets on manufacturer Web sites are kinda stupid, because you really can’t get a car configured the way you want it, rather than the configuration some production planning genius thinks will contain enough good options to compel you to pay for the ones you don’t want.

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